{"id":27,"date":"2025-12-21T17:10:50","date_gmt":"2025-12-21T17:10:50","guid":{"rendered":"https:\/\/bsphanhongson.com\/?p=27"},"modified":"2025-12-21T17:10:50","modified_gmt":"2025-12-21T17:10:50","slug":"5-bi-mat-ban-hang-tuong-vo-ly-nhung-giup-bung-no-doanh-so","status":"publish","type":"post","link":"https:\/\/bsphanhongson.com\/?p=27","title":{"rendered":"5 B\u00ed M\u1eadt B\u00e1n H\u00e0ng T\u01b0\u1edfng V\u00f4 L\u00fd Nh\u01b0ng Gi\u00fap B\u00f9ng N\u1ed5 Doanh S\u1ed1"},"content":{"rendered":"\n

1. Gi\u1edbi thi\u1ec7u: Ph\u00e1 V\u1ee1 Nh\u1eefng Quy T\u1eafc C\u0169 K\u1ef9<\/strong><\/h3>\n\n\n\n

Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ph\u1ea7n l\u1edbn c\u00e1c cu\u1ed9c ch\u00e0o h\u00e0ng \u0111\u1ec1u k\u1ebft th\u00fac b\u1eb1ng s\u1ef1 t\u1eeb ch\u1ed1i, 1% ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc nh\u1ea5t kh\u00f4ng ch\u1ec9 c\u00f3 k\u1ecbch b\u1ea3n t\u1ed1t h\u01a1n\u2014h\u1ecd v\u1eadn h\u00e0nh v\u1edbi m\u1ed9t h\u1ec7 t\u01b0 duy ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. H\u1ecd kh\u00f4ng xem l\u1eddi t\u1eeb ch\u1ed1i l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac, m\u00e0 l\u00e0 m\u1ed9t \u0111i\u1ec3m d\u1eef li\u1ec7u (data point). B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ti\u1ebft l\u1ed9 nh\u1eefng t\u01b0 duy v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i, t\u01b0\u1edfng ch\u1eebng nh\u01b0 ph\u1ea3n tr\u1ef1c gi\u00e1c nh\u01b0ng l\u1ea1i v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

2. B\u00ed M\u1eadt #1: Khi Kh\u00e1ch H\u00e0ng N\u00f3i “T\u00f4i Kh\u00f4ng Quan T\u00e2m” – Cu\u1ed9c Tr\u00f2 Chuy\u1ec7n M\u1edbi Th\u1ef1c S\u1ef1 B\u1eaft \u0110\u1ea7u<\/strong><\/h3>\n\n\n\n

Ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, l\u1eddi n\u00f3i n\u00e0y hi\u1ebfm khi l\u00e0 m\u1ed9t s\u1ef1 kh\u01b0\u1edbc t\u1eeb cu\u1ed1i c\u00f9ng. N\u00f3 th\u01b0\u1eddng l\u00e0 t\u00edn hi\u1ec7u c\u1ee7a vi\u1ec7c thi\u1ebfu th\u00f4ng tin\u2014m\u1ed9t kho\u1ea3ng tr\u1ed1ng trong s\u1ef1 th\u1ea5u hi\u1ec3u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m. Thay v\u00ec v\u1ed9i v\u00e0ng b\u1ecf cu\u1ed9c, \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac b\u1ea1n bi\u1ebfn l\u1eddi t\u1eeb ch\u1ed1i t\u1eeb m\u1ed9t r\u00e0o c\u1ea3n th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i khai th\u00e1c d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (qualitative data) v\u00f4 gi\u00e1.<\/p>\n\n\n\n

H\u00e3y th\u1eed \u00e1p d\u1ee5ng c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n

    \n
  • T\u00ecm hi\u1ec3u s\u00e2u h\u01a1n l\u00fd do:<\/strong> \u0110\u1eb7t c\u00e2u h\u1ecfi g\u1ee3i m\u1edf m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1 nh\u01b0: “Qu\u00fd kh\u00e1ch c\u00f3 th\u1ec3 chia s\u1ebb th\u00eam v\u1ec1 l\u00fd do t\u1ea1i sao l\u1ea1i kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng \u1ea1?”<\/em> \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n
  • Thay \u0111\u1ed5i g\u00f3c nh\u00ecn:<\/strong> Thay v\u00ec t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e3y t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng c\u00f3 \u0111ang g\u1eb7p ph\u1ea3i nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec trong l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ec3 kh\u01a1i g\u1ee3i m\u1ed9t cu\u1ed9c trao \u0111\u1ed5i s\u00e2u h\u01a1n.<\/li>\n\n\n\n
  • Gi\u1edbi thi\u1ec7u l\u1ee3i \u00edch gi\u00e1n ti\u1ebfp:<\/strong> \u0110\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb nh\u01b0 gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u0103ng n\u0103ng su\u1ea5t, ho\u1eb7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng\u2026 \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
  • \u0110\u1ec1 xu\u1ea5t li\u00ean h\u1ec7 l\u1ea1i sau:<\/strong> Xin ph\u00e9p \u0111\u01b0\u1ee3c li\u00ean h\u1ec7 l\u1ea1i \u0111\u1ec3 t\u01b0 v\u1ea5n k\u1ef9 h\u01a1n ho\u1eb7c g\u1eedi th\u00f4ng tin v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, gi\u1eef cho cu\u1ed9c \u0111\u1ed1i tho\u1ea1i lu\u00f4n m\u1edf.<\/li>\n<\/ul>\n\n\n\n

    3. B\u00ed M\u1eadt #2: \u0110\u1eebng B\u00e1n H\u00e0ng B\u1eb1ng C\u1ea3m T\u00ednh, H\u00e3y Ra Quy\u1ebft \u0110\u1ecbnh B\u1eb1ng D\u1eef Li\u1ec7u<\/strong><\/h3>\n\n\n\n

    Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ecdi h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb l\u01b0\u1ee3t xem trang \u0111\u1ebfn t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i nh\u1eefng d\u1eef li\u1ec7u qu\u00fd gi\u00e1. T\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (Data-Driven) l\u00e0 kim ch\u1ec9 nam gi\u00fap b\u1ea1n lo\u1ea1i b\u1ecf y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. Vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 gi\u00fap t\u1ed1i \u01b0u h\u00f3a k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n

    H\u00e3y so s\u00e1nh hai c\u00e1ch ti\u1ebfp c\u1eadn:<\/p>\n\n\n\n

    T\u01b0 Duy C\u0169 (D\u1ef1a tr\u00ean C\u1ea3m t\u00ednh)<\/td>T\u01b0 Duy M\u1edbi (D\u1ef1a tr\u00ean D\u1eef li\u1ec7u)<\/td><\/tr>
    \u0110o\u00e1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/td>Ph\u00e2n t\u00edch h\u00e0nh vi (l\u01b0\u1ee3t xem, t\u1ef7 l\u1ec7 nh\u1ea5p) \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u th\u1eadt s\u1ef1.<\/td><\/tr>
    S\u1eed d\u1ee5ng m\u1ed9t k\u1ecbch b\u1ea3n cho t\u1ea5t c\u1ea3.<\/td>T\u1ed1i \u01b0u h\u00f3a k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3.<\/td><\/tr>
    \u0110\u1ed1t ti\u1ec1n qu\u1ea3ng c\u00e1o kh\u00f4ng m\u1ee5c ti\u00eau.<\/td>Theo d\u00f5i ch\u1ec9 s\u1ed1 LTV\/CAC (Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng \/ Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Theo khuy\u1ebfn ngh\u1ecb t\u1eeb c\u00e1c chuy\u00ean gia, m\u1ed9t chu\u1ea9n m\u1ef1c cho th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u0111ang hi\u1ec7u qu\u1ea3 l\u00e0 khi t\u1ef7 l\u1ec7 LTV\/CAC \u2265 3<\/strong>. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 hi\u1ec7u su\u1ea5t; \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 d\u1ecbch chuy\u1ec3n n\u1ec1n t\u1ea3ng t\u1eeb vi\u1ec7c ph\u1ecfng \u0111o\u00e1n kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec sang bi\u1ebft ch\u1eafc<\/em> h\u1ecd c\u1ea7n g\u00ec, cho ph\u00e9p b\u1ea1n l\u01b0\u1eddng tr\u01b0\u1edbc c\u00e1c ph\u1ea3n \u0111\u1ed1i v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec1 ngh\u1ecb ngay c\u1ea3 tr\u01b0\u1edbc khi cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ea7u ti\u00ean b\u1eaft \u0111\u1ea7u. D\u1eef li\u1ec7u ch\u00ednh l\u00e0 la b\u00e0n gi\u00fap b\u1ea1n \u0111i\u1ec1u h\u01b0\u1edbng ch\u00ednh x\u00e1c, lo\u1ea1i b\u1ecf ph\u1ecfng \u0111o\u00e1n v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n

    4. B\u00ed M\u1eadt #3: Quy Tr\u00ecnh Kh\u00f4ng Gi\u1ebft Ch\u1ebft S\u1ef1 Linh Ho\u1ea1t, N\u00f3 Gi\u1ea3i Ph\u00f3ng N\u0103ng L\u01b0\u1ee3ng Cho B\u1ea1n<\/strong><\/h3>\n\n\n\n

    Nhi\u1ec1u nh\u00e2n vi\u00ean kinh doanh e ng\u1ea1i c\u00e1c quy tr\u00ecnh c\u1ee9ng nh\u1eafc, cho r\u1eb1ng ch\u00fang l\u00e0m m\u1ea5t \u0111i s\u1ef1 linh ho\u1ea1t. Tuy nhi\u00ean, s\u1ef1 th\u1eadt l\u1ea1i ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i. Vi\u1ec7c \u00e1p d\u1ee5ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng chu\u1ea9n h\u00f3a 7 b\u01b0\u1edbc gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t khung s\u01b0\u1eddn v\u1eefng ch\u1eafc, gi\u1ea3m thi\u1ec3u sai s\u00f3t do thi\u1ebfu kinh nghi\u1ec7m v\u00e0 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng tinh th\u1ea7n.<\/p>\n\n\n\n

    Quy tr\u00ecnh b\u00e1n h\u00e0ng ti\u00eau chu\u1ea9n bao g\u1ed3m 7 b\u01b0\u1edbc:<\/p>\n\n\n\n

      \n
    1. Chu\u1ea9n b\u1ecb:<\/strong> \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi t\u01b0\u01a1ng t\u00e1c th\u00e0nh c\u00f4ng. Nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1ea3n ph\u1ea9m, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u01b0\u1edbc khi ti\u1ebfp x\u00fac.<\/li>\n\n\n\n
    2. T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong> X\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n lo\u1ea1i c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n
    3. Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng:<\/strong> \u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean mang t\u00ednh quy\u1ebft \u0111\u1ecbnh. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n ngay l\u1eadp t\u1ee9c, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng thi\u1ec7n c\u1ea3m, thi\u1ebft l\u1eadp uy t\u00edn v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c quy\u1ec1n \u0111\u1eb7t c\u00e2u h\u1ecfi ch\u1ea9n \u0111o\u00e1n.<\/li>\n\n\n\n
    4. Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5:<\/strong> Tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi tr\u1ef1c ti\u1ebfp cho nh\u1eefng nhu c\u1ea7u v\u00e0 “n\u1ed7i \u0111au” \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
    5. Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 x\u1eed l\u00fd t\u1eeb ch\u1ed1i:<\/strong> Xem \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00f3a tan m\u1ecdi nghi ng\u1edd, c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c.<\/li>\n\n\n\n
    6. Ch\u1ed1t \u0111\u01a1n h\u00e0ng:<\/strong> Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng b\u1eb1ng c\u00e1c k\u1ef9 thu\u1eadt ph\u00f9 h\u1ee3p, t\u1ef1 tin.<\/li>\n\n\n\n
    7. Ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng:<\/strong> X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o c\u01a1 h\u1ed9i b\u00e1n th\u00eam ho\u1eb7c b\u00e1n ch\u00e9o. B\u01b0\u1edbc cu\u1ed1i c\u00f9ng n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c ph\u1ee5, m\u00e0 ch\u00ednh l\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1ec1n v\u1eefng. Ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng LTV (Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng)<\/strong>, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn tr\u00ean CAC (Chi ph\u00ed s\u1edf h\u1eefu kh\u00e1ch h\u00e0ng)<\/strong> ban \u0111\u1ea7u.<\/li>\n<\/ol>\n\n\n\n

      M\u1ed9t quy tr\u00ecnh chu\u1ea9n h\u00f3a kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfc l\u1ed3ng s\u1eaft, n\u00f3 l\u00e0 m\u1ed9t b\u1ec7 ph\u00f3ng. N\u00f3 t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1eefng t\u00e1c v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, gi\u1ea3i ph\u00f3ng t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a b\u1ea1n\u2014n\u0103ng l\u01b0\u1ee3ng nh\u1eadn th\u1ee9c\u2014\u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u01b0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 s\u00e1ng t\u1ea1o v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, n\u01a1i n\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

      5. B\u00ed M\u1eadt #4: Kho\u1ea3n \u0110\u1ea7u T\u01b0 T\u1ed1t Nh\u1ea5t Cho K\u1ef9 N\u0103ng B\u00e1n H\u00e0ng L\u1ea1i Th\u01b0\u1eddng… Mi\u1ec5n Ph\u00ed<\/strong><\/h3>\n\n\n\n

      M\u1ed9t quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 b\u1ea1n ph\u1ea3i chi r\u1ea5t nhi\u1ec1u ti\u1ec1n cho c\u00e1c kh\u00f3a h\u1ecdc \u0111\u1eaft \u0111\u1ecf m\u1edbi c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u1ecfi. Th\u1ef1c t\u1ebf, ki\u1ebfn th\u1ee9c \u0111\u1ec9nh cao hi\u1ec7n nay \u0111\u00e3 tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n bao gi\u1edd h\u1ebft, v\u00e0 r\u1ea5t nhi\u1ec1u trong s\u1ed1 \u0111\u00f3 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00f3a h\u1ecdc ch\u1ea5t l\u01b0\u1ee3ng b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay:<\/p>\n\n\n\n

        \n
      • The Art of Sales: Mastering the Selling Process Specialization (Northwestern University):<\/strong> Kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed, l\u00fd t\u01b0\u1edfng \u0111\u1ec3 l\u00e0m ch\u1ee7 to\u00e0n b\u1ed9 ph\u1ec5u b\u00e1n h\u00e0ng t\u1eeb A-Z.<\/li>\n\n\n\n
      • Sales Training for High Performing Teams Specialization (Coursera & HubSpot Academy):<\/strong> Kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed c\u1ef1c k\u1ef3 quan tr\u1ecdng cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o mu\u1ed1n nh\u00e2n r\u1ed9ng th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ed9i nh\u00f3m v\u1edbi c\u00e1c khu\u00f4n kh\u1ed5 qu\u1ea3n l\u00fd \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh.<\/li>\n\n\n\n
      • Sales Training: Inbound Business Strategy (Coursera & HubSpot Academy):<\/strong> Kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed thi\u1ebft y\u1ebfu \u0111\u1ec3 h\u1ecdc h\u1ecfi ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng “k\u00e9o” hi\u1ec7n \u0111\u1ea1i, thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n
      • Digital Marketing Fundamentals (Google):<\/strong> Kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed t\u1eeb Google cung c\u1ea5p n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c s\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ea5u hi\u1ec3u b\u1ed1i c\u1ea3nh b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n

        R\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t hi\u1ec7n nay kh\u00f4ng ph\u1ea3i l\u00e0 chi ph\u00ed, m\u00e0 l\u00e0 s\u1ef1 ch\u1ee7 \u0111\u1ed9ng v\u00e0 k\u1ef7 lu\u1eadt trong vi\u1ec7c h\u1ecdc h\u1ecfi.<\/p>\n\n\n\n

        6. B\u00ed M\u1eadt #5: \u0110\u00f4i Khi, Ch\u1ea5p Nh\u1eadn L\u1eddi T\u1eeb Ch\u1ed1i L\u1ea1i L\u00e0 C\u00e1ch “Ch\u1ed1t Sale” Cho T\u01b0\u01a1ng Lai<\/strong><\/h3>\n\n\n\n

        \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u01b0 duy g\u00e2y ng\u1ea1c nhi\u00ean nh\u1ea5t: \u0111\u00f4i khi, vi\u1ec7c t\u1ed1t nh\u1ea5t c\u1ea7n l\u00e0m l\u00e0 t\u00f4n tr\u1ecdng quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5p nh\u1eadn l\u1eddi t\u1eeb ch\u1ed1i m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1. Vi\u1ec7c c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c m\u1ed9t c\u00e1ch d\u1ed3n d\u1eadp kh\u00f4ng ch\u1ec9 g\u00e2y \u00e1p l\u1ef1c m\u00e0 c\u00f2n c\u00f3 th\u1ec3 ph\u00e1 h\u1ecfng ho\u00e0n to\u00e0n m\u1ed1i quan h\u1ec7 b\u1ea1n \u0111\u00e3 n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n

        Nh\u01b0 huy\u1ec1n tho\u1ea1i b\u00e1n h\u00e0ng Zig Ziglar \u0111\u00e3 vi\u1ebft trong ki\u1ec7t t\u00e1c c\u1ee7a m\u00ecnh, ‘Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng b\u1eadc cao’<\/em>:<\/p>\n\n\n\n

        “H\u00e3y ng\u1eebng b\u00e1n. H\u00e3y b\u1eaft \u0111\u1ea7u gi\u00fap \u0111\u1ee1.”<\/p>\n\n\n\n

        Vi\u1ec7c ch\u1ea5p nh\u1eadn “Kh\u00f4ng” m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p s\u1ebd \u0111\u1ec3 l\u1ea1i m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin. \u0110i\u1ec1u n\u00e0y gi\u1eef cho c\u00e1nh c\u1eeda lu\u00f4n m\u1edf cho nh\u1eefng c\u01a1 h\u1ed9i trong t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t giao d\u1ecbch t\u1ee9c th\u1eddi.<\/p>\n\n\n\n

        7. L\u1eddi k\u1ebft: B\u1ea1n S\u1ebd Thay \u0110\u1ed5i \u0110i\u1ec1u G\u00ec \u0110\u1ea7u Ti\u00ean?<\/strong><\/h3>\n\n\n\n

        B\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 c\u1ea3 hay t\u00ednh n\u0103ng, m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p tinh t\u1ebf gi\u1eefa t\u00e2m l\u00fd th\u1ea5u c\u1ea3m, t\u01b0 duy d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 quy tr\u00ecnh th\u00f4ng minh. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng t\u01b0 duy tr\u00e1i ng\u01b0\u1ee3c v\u1edbi \u0111\u00e1m \u0111\u00f4ng n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng b\u1ec1n ch\u1eb7t.<\/p>\n\n\n\n

        Trong 5 t\u01b0 duy tr\u00ean, \u0111\u00e2u l\u00e0 \u0111i\u1ec1u b\u1ea1n s\u1ebd \u00e1p d\u1ee5ng ngay trong cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng ti\u1ebfp theo c\u1ee7a m\u00ecnh?<\/p>\n","protected":false},"excerpt":{"rendered":"

        1. Gi\u1edbi thi\u1ec7u: Ph\u00e1 V\u1ee1 Nh\u1eefng Quy T\u1eafc C\u0169 K\u1ef9 Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 ph\u1ea7n l\u1edbn c\u00e1c cu\u1ed9c ch\u00e0o h\u00e0ng \u0111\u1ec1u k\u1ebft th\u00fac b\u1eb1ng s\u1ef1 t\u1eeb ch\u1ed1i, 1% ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc nh\u1ea5t kh\u00f4ng ch\u1ec9 c\u00f3 k\u1ecbch b\u1ea3n t\u1ed1t h\u01a1n\u2014h\u1ecd v\u1eadn h\u00e0nh v\u1edbi m\u1ed9t h\u1ec7 t\u01b0 duy ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. H\u1ecd kh\u00f4ng […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27"}],"version-history":[{"count":1,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":28,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/27\/revisions\/28"}],"wp:attachment":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}