{"id":29,"date":"2025-12-21T17:11:21","date_gmt":"2025-12-21T17:11:21","guid":{"rendered":"https:\/\/bsphanhongson.com\/?p=29"},"modified":"2025-12-21T17:11:21","modified_gmt":"2025-12-21T17:11:21","slug":"9-tuyet-chieu-xu-ly-tu-choi-chot-sales-dinh-cao-bi-kip-bien-khong-thanh-co","status":"publish","type":"post","link":"https:\/\/bsphanhongson.com\/?p=29","title":{"rendered":"9+ Tuy\u1ec7t Chi\u00eau X\u1eed L\u00fd T\u1eeb Ch\u1ed1i & Ch\u1ed1t Sales \u0110\u1ec9nh Cao: B\u00ed K\u00edp Bi\u1ebfn “Kh\u00f4ng” Th\u00e0nh “C\u00f3”"},"content":{"rendered":"\n

Gi\u1edbi thi\u1ec7u: T\u1ea1i Sao Nh\u1eefng Ng\u01b0\u1eddi B\u00e1n H\u00e0ng Gi\u1ecfi Nh\u1ea5t Kh\u00f4ng S\u1ee3 L\u1eddi T\u1eeb Ch\u1ed1i?<\/strong><\/h3>\n\n\n\n

B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ea3m th\u1ea5y ch\u00e1n n\u1ea3n khi nghe kh\u00e1ch h\u00e0ng n\u00f3i “\u0110\u1ec3 ch\u1ecb suy ngh\u0129 th\u00eam” hay “Gi\u00e1 cao qu\u00e1 em \u01a1i!” ch\u01b0a? N\u1ebfu c\u00f3, b\u1ea1n kh\u00f4ng h\u1ec1 \u0111\u01a1n \u0111\u1ed9c. Nh\u01b0ng c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt m\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc nh\u1ea5t \u0111\u1ec1u hi\u1ec3u r\u00f5: l\u1eddi t\u1eeb ch\u1ed1i kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ea5u ch\u1ea5m h\u1ebft, \u0111\u00f3 m\u1edbi l\u00e0 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i b\u00e1n h\u00e0ng \u0111\u1ec9nh cao.<\/p>\n\n\n\n

Ng\u00e0nh b\u00e1n h\u00e0ng \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i ngo\u1ea1n m\u1ee5c. Ch\u00fang ta kh\u00f4ng c\u00f2n \u1edf th\u1eddi k\u1ef3 “\u00e9p kh\u00e1ch h\u00e0ng” mua b\u1eb1ng \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. Thay v\u00e0o \u0111\u00f3, b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, n\u01a1i ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u00e1ng su\u1ed1t nh\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c ch\u01a1i v\u1ec1 t\u00e2m l\u00fd, v\u1ec1 s\u1ef1 th\u1ea5u hi\u1ec3u v\u00e0 ngh\u1ec7 thu\u1eadt d\u1eabn d\u1eaft.<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o kho v\u0169 kh\u00ed t\u00e2m l\u00fd c\u1ee7a nh\u1eefng b\u1eadc th\u1ea7y b\u00e1n h\u00e0ng, ti\u1ebft l\u1ed9 nh\u1eefng tuy\u1ec7t chi\u00eau v\u00e0 k\u1ef9 thu\u1eadt kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n x\u1eed l\u00fd m\u1ecdi l\u1eddi t\u1eeb ch\u1ed1i m\u00e0 c\u00f2n bi\u1ebfn ch\u00fang th\u00e0nh c\u01a1 h\u1ed9i v\u00e0ng \u0111\u1ec3 ch\u1ed1t sales. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 b\u00ed k\u00edp bi\u1ebfn “Kh\u00f4ng” th\u00e0nh “C\u00f3” b\u1eb1ng c\u00e1ch l\u00e0m ch\u1ee7 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Ph\u1ea7n 1: Thay \u0110\u1ed5i T\u01b0 Duy – Xem L\u1eddi T\u1eeb Ch\u1ed1i L\u00e0 M\u1ed9t L\u1eddi M\u1eddi G\u1ecdi<\/strong><\/h3>\n\n\n\n

Nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n kh\u1eafc c\u1ed1t ghi t\u00e2m: nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng kh\u00f4ng bao gi\u1edd coi l\u1eddi t\u1eeb ch\u1ed1i l\u00e0 s\u1ef1 th\u1ea5t b\u1ea1i. H\u1ecd xem \u0111\u00f3 l\u00e0 “l\u1eddi m\u1eddi g\u1ecdi \u0111\u1ec3 thuy\u1ebft ph\u1ee5c”. M\u1ed9t l\u1eddi t\u1eeb ch\u1ed1i cho th\u1ea5y kh\u00e1ch h\u00e0ng \u0111ang th\u1ef1c s\u1ef1 quan t\u00e2m, \u0111ang c\u00e2n nh\u1eafc v\u00e0 tr\u0103n tr\u1edf v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u00e2m l\u00fd \u0111\u1eb1ng sau l\u1eddi t\u1eeb ch\u1ed1i ch\u00ednh l\u00e0 b\u1ea1n \u0111\u00e3 “ch\u1ea1m \u0111\u01b0\u1ee3c s\u1ef1 lo l\u1eafng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng”. H\u1ecd kh\u00f4ng t\u1eeb ch\u1ed1i b\u1ea1n, h\u1ecd \u0111ang b\u00e0y t\u1ecf m\u1ed9t m\u1ed1i b\u1eadn t\u00e2m c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Khi b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, m\u1ecdi l\u1eddi t\u1eeb ch\u1ed1i s\u1ebd tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n cung c\u1ea5p th\u00eam th\u00f4ng tin, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 ch\u1ee9ng minh gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

Nh\u1eefng ph\u1ea3n \u1ee9ng\/t\u1eeb ch\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 l\u1eddi m\u1eddi g\u1ecdi \u0111\u1ec3 thuy\u1ebft ph\u1ee5c. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng h\u00e3y mong \u0111\u1ee3i v\u00e0 \u0111\u00f3n ch\u00e0o ch\u00fang. Ch\u00fang l\u00e0 c\u00e1c d\u1ea5u hi\u1ec7u ch\u1ec9 \u0111\u01b0\u1eddng, l\u00e0 c\u01a1 h\u1ed9i trong t\u01b0\u01a1ng lai!<\/p>\n\n\n\n

Ph\u1ea7n 2: 9 Tuy\u1ec7t Chi\u00eau “V\u00e0ng” \u0110\u1ec3 Chinh Ph\u1ee5c M\u1ecdi L\u1eddi T\u1eeb Ch\u1ed1i v\u00e0 Ch\u1ed1t Sales<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t danh s\u00e1ch c\u00e1c m\u1eb9o, m\u00e0 l\u00e0 m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 t\u00e2m l\u00fd to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. M\u1ed7i tuy\u1ec7t chi\u00eau l\u00e0 m\u1ed9t v\u0169 kh\u00ed \u0111\u1ec3 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u00fang l\u00fac, \u0111\u00fang ch\u1ed7, t\u1eeb vi\u1ec7c x\u1eed l\u00fd c\u00e1c lo ng\u1ea1i v\u1ec1 gi\u00e1, s\u1ef1 thi\u1ebfu tin t\u01b0\u1edfng, cho \u0111\u1ebfn vi\u1ec7c ph\u00e1 v\u1ee1 b\u1ebf t\u1eafc khi kh\u00e1ch h\u00e0ng do d\u1ef1. H\u00e3y coi \u0111\u00e2y l\u00e0 kho v\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

1. Ra \u0110\u00f2n Tr\u01b0\u1edbc: Bi\u1ebfn \u0110i\u1ec1u Kh\u00e1ch H\u00e0ng B\u0103n Kho\u0103n Th\u00e0nh L\u00fd Do Ph\u1ea3i Mua Ngay<\/strong><\/h4>\n\n\n\n

\u0110\u00e2y l\u00e0 m\u1ed9t chi\u00eau th\u1ee9c ch\u1ee7 \u0111\u1ed9ng, n\u01a1i b\u1ea1n d\u1ef1 \u0111o\u00e1n v\u00e0 t\u1ef1 \u0111\u01b0a ra l\u1eddi t\u1eeb ch\u1ed1i tr\u01b0\u1edbc c\u1ea3 khi kh\u00e1ch h\u00e0ng k\u1ecbp n\u00f3i. K\u1ef9 thu\u1eadt n\u00e0y ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc t\u00e2m l\u00fd “ti\u00eam ch\u1ee7ng” (Inoculation Theory), gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t c\u00e2u chuy\u1ec7n v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin tuy\u1ec7t \u0111\u1ed1i v\u00e0o s\u1ea3n ph\u1ea9m, ngay c\u1ea3 v\u1edbi nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a n\u00f3.<\/p>\n\n\n\n

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  1. B\u01b0\u1edbc 1: D\u1ef1 \u0111o\u00e1n ph\u1ea3n \u0111\u1ed1i:<\/strong> H\u00e3y quan s\u00e1t nh\u1eefng bi\u1ec3u hi\u1ec7n phi ng\u00f4n ng\u1eef c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, khi b\u1ea1n n\u00f3i v\u1ec1 gi\u00e1 c\u1ea3 m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn xu\u1ed1ng v\u00ed ti\u1ec1n, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u h\u1ecd \u0111ang lo l\u1eafng v\u1ec1 gi\u00e1.<\/li>\n\n\n\n
  2. B\u01b0\u1edbc 2: T\u1ef1 \u0111\u01b0a ra ph\u1ea3n \u0111\u1ed1i:<\/strong> Thay v\u00ec ch\u1edd \u0111\u1ee3i, h\u00e3y n\u00f3i th\u1eb3ng: “C\u00f3 th\u1ec3 anh s\u1ebd th\u1ea5y gi\u00e1 h\u01a1i cao, v\u00e0 em mu\u1ed1n chia s\u1ebb th\u00eam v\u1edbi anh \u0111i\u1ec1u quan tr\u1ecdng n\u00e0y\u2026”<\/em><\/li>\n\n\n\n
  3. B\u01b0\u1edbc 3: Tr\u1ea3 l\u1eddi th\u1eb3ng th\u1eafn:<\/strong> Nguy\u00ean t\u1eafc v\u00e0ng \u1edf \u0111\u00e2y l\u00e0: d\u00f9ng NGUY\u00caN NH\u00c2N KH\u00c1CH T\u1eea CH\u1ed0I l\u00e0m ch\u00ednh L\u00dd DO H\u1ecc C\u1ea6N MUA H\u00c0NG<\/strong>. V\u00ed d\u1ee5, n\u1ebfu h\u1ecd lo v\u1ec1 gi\u00e1, h\u00e3y ch\u1ee9ng minh r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u1ea3m b\u1ea3o nh\u1ea5t v\u1ec1 l\u00e2u d\u00e0i.<\/li>\n<\/ol>\n\n\n\n

    Tuy\u1ec7t chi\u00eau n\u00e0y ph\u00e1t huy hi\u1ec7u qu\u1ea3 nh\u1ea5t khi b\u1ea1n b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p ho\u1eb7c c\u00f3 m\u1ed9t \u0111i\u1ec3m y\u1ebfu r\u00f5 r\u00e0ng (v\u00ed d\u1ee5: gi\u00e1 cao h\u01a1n th\u1ecb tr\u01b0\u1eddng, th\u1eddi gian giao h\u00e0ng l\u00e2u h\u01a1n) m\u00e0 b\u1ea1n bi\u1ebft ch\u1eafc ch\u1eafn 99% kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ec1 c\u1eadp. Vi\u1ec7c ch\u1ee7 \u0111\u1ed9ng n\u00eau ra cho th\u1ea5y s\u1ef1 t\u1ef1 tin v\u00e0 bi\u1ebfn y\u1ebfu \u0111i\u1ec3m th\u00e0nh m\u1ed9t \u0111i\u1ec3m th\u1ea3o lu\u1eadn c\u00f3 ki\u1ec3m so\u00e1t.<\/em><\/p>\n\n\n\n

    Trong khi k\u1ef9 thu\u1eadt “Ra \u0110\u00f2n Tr\u01b0\u1edbc” th\u1ec3 hi\u1ec7n s\u1ef1 ch\u1ee7 \u0111\u1ed9ng, th\u00ec k\u1ef9 thu\u1eadt ti\u1ebfp theo l\u1ea1i t\u1eadp trung v\u00e0o s\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 \u0111\u1ed3ng c\u1ea3m.<\/p>\n\n\n\n

    2. C\u1ea3m & Nh\u1eadn (Feel, Felt, Found): Ngh\u1ec7 Thu\u1eadt \u0110\u1ed3ng C\u1ea3m \u0110\u1ec3 Ph\u00e1 B\u1ecf Ph\u00f2ng Th\u1ee7<\/strong><\/h4>\n\n\n\n

    \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 x\u1eed l\u00fd t\u1eeb ch\u1ed1i v\u1ec1 gi\u00e1, d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m s\u00e2u s\u1eafc v\u00e0 cung c\u1ea5p b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof). K\u1ef9 thu\u1eadt n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “C\u1ea3m gi\u00e1c, C\u1ea3m th\u1ea5y, Nh\u1eadn th\u1ea5y” hay “3F”.<\/p>\n\n\n\n

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    • B\u01b0\u1edbc 1: “T\u00f4i hi\u1ec3u ch\u00ednh x\u00e1c v\u1edbi c\u1ea3m gi\u00e1c c\u1ee7a anh ch\u1ecb” (Feel).<\/strong> Ngay l\u1eadp t\u1ee9c, h\u00e3y th\u1ec3 hi\u1ec7n r\u1eb1ng b\u1ea1n \u0111\u1ee9ng v\u1ec1 ph\u00eda h\u1ecd v\u00e0 th\u1ea5u hi\u1ec3u n\u1ed7i b\u0103n kho\u0103n \u0111\u00f3.<\/li>\n\n\n\n
    • B\u01b0\u1edbc 2: “Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u0169ng c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 anh ch\u1ecb…” (Felt).<\/strong> \u0110i\u1ec1u n\u00e0y cho kh\u00e1ch h\u00e0ng th\u1ea5y h\u1ecd kh\u00f4ng \u0111\u01a1n \u0111\u1ed9c, v\u00e0 m\u1ed1i lo ng\u1ea1i c\u1ee7a h\u1ecd l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd. B\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 c\u1ee7a h\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u h\u1ea1 xu\u1ed1ng.<\/li>\n\n\n\n
    • B\u01b0\u1edbc 3: “Nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd nh\u1eadn th\u1ea5y khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m…” (Found).<\/strong> \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n \u0111\u01b0a ra b\u1eb1ng ch\u1ee9ng v\u1ec1 gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch v\u00e0 k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf m\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 h\u00f3a gi\u1ea3i ho\u00e0n to\u00e0n lo ng\u1ea1i v\u1ec1 gi\u00e1.<\/li>\n<\/ul>\n\n\n\n

      Tuy\u1ec7t chi\u00eau n\u00e0y l\u00e0 v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng khi \u0111\u1ed1i m\u1eb7t v\u1edbi l\u1eddi t\u1eeb ch\u1ed1i v\u1ec1 gi\u00e1. N\u00f3 gi\u00fap chuy\u1ec3n \u0111\u1ed5i m\u1ed9t cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u ti\u1ec1m t\u00e0ng th\u00e0nh m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u1ee3p t\u00e1c, n\u01a1i b\u1ea1n \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u1ed1 v\u1ea5n \u0111\u00e1ng tin c\u1eady thay v\u00ec m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng.<\/em><\/p>\n\n\n\n

      \u0110\u1ed3ng c\u1ea3m l\u00e0 n\u1ec1n t\u1ea3ng, nh\u01b0ng \u0111\u1ec3 th\u1ef1c s\u1ef1 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n nh\u1eefng c\u00e2u h\u1ecfi th\u00f4ng minh.<\/p>\n\n\n\n

      3. H\u1ecfi & H\u1ecfi (M\u00f4 h\u00ecnh SPIN): \u0110\u1eb7t C\u00e2u H\u1ecfi Th\u00f4ng Minh \u0110\u1ec3 Kh\u00e1ch H\u00e0ng T\u1ef1 Thuy\u1ebft Ph\u1ee5c Ch\u00ednh M\u00ecnh<\/strong><\/h4>\n\n\n\n

      Thay v\u00ec v\u1ed9i v\u00e0ng tr\u1ea3 l\u1eddi m\u1ed9t l\u1eddi t\u1eeb ch\u1ed1i, nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y s\u1ebd \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5. Khi kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i, c\u00e2u h\u1ecfi \u0111\u01a1n gi\u1ea3n nh\u01b0 “T\u1ea1i sao anh n\u00f3i v\u1eady?”<\/em> c\u00f3 th\u1ec3 m\u1edf ra nh\u1eefng insight b\u1ea5t ng\u1edd.<\/p>\n\n\n\n

      \u0110\u1ec3 n\u00e2ng t\u1ea7m k\u1ef9 thu\u1eadt “H\u1ecfi & H\u1ecfi” l\u00ean m\u1ed9t \u0111\u1eb3ng c\u1ea5p chuy\u00ean nghi\u1ec7p, c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SPIN\u2014m\u1ed9t framework \u0111\u1eb7t c\u00e2u h\u1ecfi c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng t\u1ef1 nh\u1eadn ra v\u1ea5n \u0111\u1ec1 v\u00e0 khao kh\u00e1t gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

        \n
      • S (Situation – T\u00ecnh h\u00ecnh):<\/strong> \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 hi\u1ec3u b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng. “Anh c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 quy tr\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty m\u00ecnh kh\u00f4ng?”<\/em><\/li>\n\n\n\n
      • P (Problem – V\u1ea5n \u0111\u1ec1):<\/strong> \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra nh\u1eefng kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. “\u0110i\u1ec1u g\u00ec khi\u1ebfn anh kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7n t\u1ea1i?”<\/em><\/li>\n\n\n\n
      • I (Implication – H\u1ec7 qu\u1ea3):<\/strong> \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi kh\u01a1i g\u1ee3i v\u1ec1 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c c\u1ee7a nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3, t\u1ea1o ra t\u00ednh c\u1ea5p thi\u1ebft ph\u1ea3i h\u00e0nh \u0111\u1ed9ng. “V\u1ea5n \u0111\u1ec1 n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u0103ng su\u1ea5t c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u01b0 th\u1ebf n\u00e0o?”<\/em><\/li>\n\n\n\n
      • N (Need-Payoff – L\u1ee3i \u00edch):<\/strong> \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 n\u00f3i ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch m\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n mang l\u1ea1i. “Vi\u1ec7c gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c [v\u1ea5n \u0111\u1ec1] s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p c\u1ee7a anh?”<\/em><\/li>\n<\/ul>\n\n\n\n

        K\u1ef9 thu\u1eadt n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 trong c\u00e1c th\u01b0\u01a1ng v\u1ee5 B2B ph\u1ee9c t\u1ea1p ho\u1eb7c khi kh\u00e1ch h\u00e0ng ch\u01b0a nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 quy m\u00f4 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang, b\u1ea1n chuy\u1ec3n vai tr\u00f2 t\u1eeb ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e0nh m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c.<\/em><\/p>\n\n\n\n

        Nh\u01b0ng n\u1ebfu kh\u00e1ch h\u00e0ng v\u1eabn c\u1ed1 t\u00ecnh che gi\u1ea5u l\u00fd do th\u1eadt s\u1ef1 th\u00ec sao? \u0110\u00f3 l\u00e0 l\u00fac b\u1ea1n c\u1ea7n m\u1ed9t \u0111\u00f2n t\u00e2m l\u00fd b\u1ea5t ng\u1edd.<\/p>\n\n\n\n

        4. H\u1ed3i M\u00e3 Th\u01b0\u01a1ng: \u0110\u00f2n T\u00e2m L\u00fd B\u1ea5t Ng\u1edd Khi T\u01b0\u1edfng Ch\u1eebng \u0110\u00e3 Th\u1ea5t B\u1ea1i<\/strong><\/h4>\n\n\n\n

        \u0110\u00e2y l\u00e0 tuy\u1ec7t chi\u00eau \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi kh\u00e1ch h\u00e0ng c\u1ee9 v\u00f2ng vo v\u00e0 kh\u00f4ng ch\u1ecbu n\u00eau ra l\u00fd do t\u1eeb ch\u1ed1i cu\u1ed1i c\u00f9ng. K\u1ef9 thu\u1eadt n\u00e0y t\u1ea1o ra m\u1ed9t s\u1ef1 “ph\u00e1 v\u1ee1 khu\u00f4n m\u1eabu” (Pattern Interrupt) \u0111\u1ed9t ng\u1ed9t, l\u00e0m s\u1ee5p \u0111\u1ed5 b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1 v\u1ee1 th\u1ebf b\u1ebf t\u1eafc.<\/p>\n\n\n\n

          \n
        • D\u1eebng l\u1ea1i v\u00e0 “kh\u00f4ng b\u00e1n n\u1eefa”:<\/strong> H\u00e3y c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng \u0111\u00e3 d\u00e0nh th\u1eddi gian, c\u1ea5t t\u00e0i li\u1ec7u v\u00e0 b\u01b0\u1edbc ra c\u1eeda. H\u00e0nh \u0111\u1ed9ng n\u00e0y khi\u1ebfn kh\u00e1ch h\u00e0ng ngh\u0129 r\u1eb1ng b\u1ea1n \u0111\u00e3 t\u1eeb b\u1ecf v\u00e0 h\u1ecd s\u1ebd h\u1ea1 b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 xu\u1ed1ng.<\/li>\n\n\n\n
        • Quay l\u1ea1i b\u1ea5t ng\u1edd:<\/strong> Ngay khi g\u1ea7n \u0111\u1ebfn c\u1eeda, h\u00e3y quay l\u1ea1i 180 \u0111\u1ed9 v\u00e0 h\u1ecfi: “- Nh\u01b0ng m\u00e0 \u2026 tr\u01b0\u1edbc khi em \u0111i em mu\u1ed1n h\u1ecfi anh m\u1ed9t c\u00e2u cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c kh\u00f4ng \u1ea1?”<\/em><\/li>\n\n\n\n
        • H\u1ecfi l\u00fd do cu\u1ed1i c\u00f9ng:<\/strong> Khi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u1edfi m\u1edf, h\u00e3y h\u1ecfi th\u1eb3ng: “Anh c\u00f3 th\u1ec3 cho em bi\u1ebft l\u00fd do cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c kh\u00f4ng \u1ea1?”<\/em><\/li>\n\n\n\n
        • X\u1eed l\u00fd l\u1eddi t\u1eeb ch\u1ed1i cu\u1ed1i c\u00f9ng:<\/strong> 90% kh\u00e1ch h\u00e0ng s\u1ebd n\u00f3i ra l\u00fd do th\u1eadt s\u1ef1 c\u1ee7a h\u1ecd. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 b\u1ea1n l\u1eafng nghe, quay l\u1ea1i b\u00e0n t\u01b0 v\u1ea5n v\u00e0 x\u1eed l\u00fd tri\u1ec7t \u0111\u1ec3 m\u1ed1i b\u1eadn t\u00e2m cu\u1ed1i c\u00f9ng \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n

          Ch\u1ec9 s\u1eed d\u1ee5ng \u0111\u00f2n t\u00e2m l\u00fd n\u00e0y nh\u01b0 ph\u01b0\u01a1ng \u00e1n cu\u1ed1i c\u00f9ng, khi b\u1ea1n c\u1ea3m nh\u1eadn r\u00f5 r\u00e0ng kh\u00e1ch h\u00e0ng \u0111ang che gi\u1ea5u l\u00fd do t\u1eeb ch\u1ed1i th\u1eadt s\u1ef1 v\u00e0 cu\u1ed9c n\u00f3i chuy\u1ec7n \u0111i v\u00e0o b\u1ebf t\u1eafc. D\u00f9ng qu\u00e1 s\u1edbm s\u1ebd khi\u1ebfn b\u1ea1n tr\u00f4ng thi\u1ebfu ki\u00ean nh\u1eabn.<\/em><\/p>\n\n\n\n

          Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c l\u00fd do th\u1eadt s\u1ef1, \u0111\u00f4i khi logic th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, b\u1ea1n c\u1ea7n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac.<\/p>\n\n\n\n

          5. Ch\u1ed1t Sales B\u1eb1ng K\u1ec3 Chuy\u1ec7n: Ch\u1ea1m \u0110\u1ebfn “N\u00e3o Ph\u1ea3i” C\u1ea3m X\u00fac C\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/h4>\n\n\n\n

          M\u1ed9t nguy\u00ean l\u00fd t\u00e2m l\u00fd quan tr\u1ecdng trong b\u00e1n h\u00e0ng l\u00e0: kh\u00e1ch h\u00e0ng mua h\u00e0ng b\u1eb1ng “n\u00e3o ph\u1ea3i” (c\u1ea3m x\u00fac) nh\u01b0ng l\u1ea1i b\u1ecb “n\u00e3o tr\u00e1i” (logic, ph\u00e2n t\u00edch) ng\u0103n c\u1ea3n. K\u1ec3 chuy\u1ec7n l\u00e0 v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng \u0111\u1ec3 k\u00edch th\u00edch n\u00e3o ph\u1ea3i v\u00e0 v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n logic \u0111\u00f3.<\/p>\n\n\n\n

          H\u00c3Y THUY\u1ebeT PH\u1ee4C N\u00c3O PH\u1ea2I C\u1ee6A KH\u00c1CH H\u00c0NG!<\/strong><\/p>\n\n\n\n

          \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng, h\u00e3y t\u1eadp trung v\u00e0o hai k\u1ecbch b\u1ea3n k\u1ec3 chuy\u1ec7n c\u1ed1t l\u00f5i sau \u0111\u00e2y:<\/p>\n\n\n\n

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          • G\u1ee3i \u00fd 1: Chuy\u1ec7n kh\u00e1ch h\u00e0ng MUA v\u00e0 H\u00c0I L\u00d2NG:<\/strong> K\u1ec3 v\u1ec1 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng n\u1ed7i lo l\u1eafng (v\u00ed d\u1ee5 v\u1ec1 gi\u00e1), nh\u01b0ng sau khi mua \u0111\u00e3 nh\u1eadn ra gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m l\u1edbn h\u01a1n gi\u00e1 b\u00e1n r\u1ea5t nhi\u1ec1u v\u00e0 c\u1ea3m th\u1ea5y v\u00f4 c\u00f9ng h\u00e0i l\u00f2ng.<\/li>\n\n\n\n
          • G\u1ee3i \u00fd 2: Chuy\u1ec7n kh\u00e1ch h\u00e0ng KH\u00d4NG MUA v\u00e0 H\u1eacU QU\u1ea2:<\/strong> K\u1ec3 v\u1ec1 m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eeb ch\u1ed1i mua s\u1ea3n ph\u1ea9m v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean nghi\u00eam tr\u1ecdng h\u01a1n.<\/li>\n<\/ul>\n\n\n\n

            S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt n\u00e0y khi b\u1ea1n g\u1eb7p m\u1ed9t kh\u00e1ch h\u00e0ng qu\u00e1 l\u00fd tr\u00ed, t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o s\u1ed1 li\u1ec7u v\u00e0 ph\u00e2n t\u00edch. M\u1ed9t c\u00e2u chuy\u1ec7n ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 s\u1ef1 ph\u00f2ng th\u1ee7 logic v\u00e0 t\u1ea1o ra m\u1ed9t k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd.<\/em><\/p>\n\n\n\n

            M\u1ed9t khi c\u1ea3m x\u00fac \u0111\u00e3 \u0111\u01b0\u1ee3c kh\u01a1i g\u1ee3i, b\u1ea1n c\u00f3 th\u1ec3 d\u1eabn d\u1eaft h\u1ecd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

            6. Li\u00ean Ho\u00e0n Ch\u1ed1t: D\u1eabn D\u1eaft Kh\u00e1ch H\u00e0ng B\u1eb1ng M\u1ed9t Chu\u1ed7i C\u00e2u Tr\u1ea3 L\u1eddi “C\u00d3”<\/strong><\/h4>\n\n\n\n

            K\u1ef9 thu\u1eadt n\u00e0y d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc t\u00e2m l\u00fd v\u1ec1 s\u1ef1 nh\u1ea5t qu\u00e1n: khi m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3 l\u1eddi “C\u00d3” nhi\u1ec1u l\u1ea7n, h\u1ecd c\u00f3 xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c tr\u1ea3 l\u1eddi “C\u00d3” \u0111\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng. B\u1ea1n s\u1ebd d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t lo\u1ea1t c\u00e2u h\u1ecfi m\u00e0 h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u1ed3ng \u00fd.<\/p>\n\n\n\n

            H\u00e3y chu\u1ea9n b\u1ecb m\u1ed9t k\u1ecbch b\u1ea3n v\u1edbi 2-3 c\u00e2u h\u1ecfi “C\u00d3” d\u1ec5 d\u00e0ng tr\u01b0\u1edbc khi \u0111\u01b0a ra c\u00e2u h\u1ecfi ch\u1ed1t sales cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n

            “Anh (ch\u1ecb) th\u1ea5y th\u00edch c\u00e1c t\u00ednh n\u0103ng n\u00e0y ch\u1ee9?” (C\u00d3) -> “Anh (ch\u1ecb) c\u0169ng \u0111\u1ed3ng \u00fd r\u1eb1ng gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd gi\u00fap m\u00ecnh ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed v\u1eadn h\u00e0nh \u0111\u00fang kh\u00f4ng \u1ea1?” (C\u00d3) -> “V\u1eady \u0111\u1ec3 em gi\u00fap anh ch\u1ecb ho\u00e0n t\u1ea5t th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd \u0111\u1ec3 m\u00ecnh c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eadn h\u01b0\u1edfng nh\u1eefng l\u1ee3i \u00edch n\u00e0y ngay t\u1eeb tu\u1ea7n sau nh\u00e9?”<\/em><\/p>\n\n\n\n

            K\u1ef9 thu\u1eadt n\u00e0y ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 quy tr\u00ecnh b\u00e1n h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n, ho\u1eb7c d\u00f9ng \u0111\u1ec3 t\u1ea1o \u0111\u00e0 t\u00e2m l\u00fd ngay tr\u01b0\u1edbc khi b\u1ea1n \u0111\u01b0a ra l\u1eddi \u0111\u1ec1 ngh\u1ecb cu\u1ed1i c\u00f9ng trong m\u1ed9t th\u01b0\u01a1ng v\u1ee5 ph\u1ee9c t\u1ea1p.<\/em><\/p>\n\n\n\n

            \u0110\u00f4i khi, b\u1ea1n kh\u00f4ng c\u1ea7n h\u1ecfi, m\u00e0 ch\u1ec9 c\u1ea7n h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n

            7. Nh\u01b0 \u0110\u00e3 Mua R\u1ed3i: H\u00e0nh \u0110\u1ed9ng Thay L\u1eddi N\u00f3i<\/strong><\/h4>\n\n\n\n

            \u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt ch\u1ed1t sales c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, n\u01a1i b\u1ea1n h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u1ed3ng \u00fd mua h\u00e0ng. K\u1ef9 thu\u1eadt n\u00e0y ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc t\u00e2m l\u00fd v\u1ec1 s\u1ef1 nh\u1ea5t qu\u00e1n (Commitment and Consistency). Khi kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi th\u1ee7 t\u1ee5c nh\u1ecf, n\u00e3o b\u1ed9 c\u1ee7a h\u1ecd s\u1ebd m\u1eb7c \u0111\u1ecbnh r\u1eb1ng quy\u1ebft \u0111\u1ecbnh mua \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra, khi\u1ebfn vi\u1ec7c k\u00fd v\u00e0o h\u1ee3p \u0111\u1ed3ng cu\u1ed1i c\u00f9ng tr\u1edf th\u00e0nh m\u1ed9t b\u01b0\u1edbc \u0111i t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n

              \n
            • Sau khi tr\u00ecnh b\u00e0y xong, h\u00e3y l\u1ea5y h\u1ee3p \u0111\u1ed3ng ho\u1eb7c phi\u1ebfu \u0111\u0103ng k\u00fd ra v\u00e0 b\u1eaft \u0111\u1ea7u \u0111i\u1ec1n th\u00f4ng tin.<\/li>\n\n\n\n
            • H\u1ecfi nh\u1eefng c\u00e2u h\u1ecfi chi ti\u1ebft, mang t\u00ednh th\u1ee7 t\u1ee5c: “H\u1ecd t\u00ean \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a ch\u1ecb Mai l\u00e0 g\u00ec \u1ea1?”<\/em>, “H\u00f4m nay l\u00e0 ng\u00e0y bao nhi\u00eau ch\u1ecb nh\u1ec9?”<\/em>.<\/li>\n\n\n\n
            • N\u1ebfu kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ed3ng \u00fd mua. N\u1ebfu h\u1ecd ch\u1ea7n ch\u1eeb, h\u00e3y n\u00f3i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean: “Kh\u00f4ng sao \u0111\u00e2u ch\u1ecb, em ch\u1ec9 d\u00f9ng b\u1ea3n n\u00e0y \u0111\u1ec3 ghi ch\u00fa l\u1ea1i c\u00e1c th\u1ecfa thu\u1eadn c\u1ee7a ch\u00fang ta th\u00f4i \u1ea1”<\/em>.<\/li>\n<\/ul>\n\n\n\n

              S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt n\u00e0y khi kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n nh\u1eefng t\u00edn hi\u1ec7u mua h\u00e0ng r\u1ea5t r\u00f5 r\u00e0ng (g\u1eadt \u0111\u1ea7u, h\u1ecfi v\u1ec1 chi ti\u1ebft giao h\u00e0ng,…) nh\u01b0ng v\u1eabn c\u00f2n m\u1ed9t ch\u00fat do d\u1ef1 cu\u1ed1i c\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra l\u1eddi cam k\u1ebft. N\u00f3 gi\u00fap h\u1ecd v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng.<\/em><\/p>\n\n\n\n

              N\u1ebfu s\u1ef1 do d\u1ef1 \u0111\u1ebfn t\u1eeb vi\u1ec7c thi\u1ebfu t\u00ednh c\u1ea5p thi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra n\u00f3.<\/p>\n\n\n\n

              8. V\u00f4 \u1ea2nh Ch\u1ed1t: T\u1ea1o Ra S\u1ef1 Khan Hi\u1ebfm T\u00e2m L\u00fd<\/strong><\/h4>\n\n\n\n

              K\u1ef9 thu\u1eadt n\u00e0y ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc t\u00e2m l\u00fd h\u1ecdc kinh \u0111i\u1ec3n: “N\u1ed7i lo c\u00f3 th\u1ec3 kh\u00f4ng mua \u0111\u01b0\u1ee3c h\u00e0ng s\u1ebd khi\u1ebfn cho kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n.” (Fear Of Missing Out – FOMO). B\u1ea1n t\u1ea1o ra m\u1ed9t s\u1ef1 khan hi\u1ebfm gi\u1ea3 \u0111\u1ecbnh \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd.<\/p>\n\n\n\n

                \n
              • V\u1edbi kh\u00f3a h\u1ecdc:<\/strong> “- T\u1eeb t\u1eeb \u0111\u00e3 nh\u00e9, … em ng\u1ed3i \u0111\u00e2y 1 l\u00e1t \u0111\u1ee3i anh h\u1ecfi l\u1ec5 t\u00e2n xem \u0111\u00e3 \u0111\u1ee7 20 su\u1ea5t \u01b0u \u0111\u00e3i ch\u01b0a \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o v\u1eabn c\u00f2n su\u1ea5t cho em nh\u00e9? Em \u0111\u1ee3i 2 ph\u00fat \u0111\u01b0\u1ee3c ch\u1ee9?”<\/em><\/li>\n\n\n\n
              • V\u1edbi laptop:<\/strong> “- Em \u0111\u1ee3i ch\u00fat \u0111\u1ec3 anh xem l\u1ea1i trong kho, xem c\u00f2n lo\u1ea1i Dell 6400 n\u00e0y cho em n\u1eefa kh\u00f4ng!”<\/em><\/li>\n\n\n\n
              • V\u1edbi qu\u1ea7n \u00e1o:<\/strong> “- Em \u0111\u00e3 b\u00e1n g\u1ea7n h\u1ebft m\u1eabu n\u00e0y r\u1ed3i, ch\u1ecb \u0111\u1ee3i em 1 ph\u00fat ki\u1ec3m l\u1ea1i h\u00e0ng xem c\u00f2n c\u1ee1 ch\u1ecb c\u1ea7n kh\u00f4ng nh\u00e9?”<\/em><\/li>\n<\/ul>\n\n\n\n

                N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u1ed3ng \u00fd \u0111\u1ee3i, b\u1ea1n \u0111\u00e3 th\u1eafng \u0111\u1ebfn 90%.<\/p>\n\n\n\n

                K\u1ef9 thu\u1eadt n\u00e0y ph\u00e1t huy t\u00e1c d\u1ee5ng m\u1ea1nh m\u1ebd khi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1ecf ra r\u1ea5t th\u00edch s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i tr\u00ec ho\u00e3n quy\u1ebft \u0111\u1ecbnh v\u1edbi l\u00fd do “\u0111\u1ec3 suy ngh\u0129 th\u00eam”. N\u00f3 t\u1ea1o ra m\u1ed9t l\u00fd do h\u1ee3p l\u00fd \u0111\u1ec3 h\u1ecd ph\u1ea3i ra quy\u1ebft \u0111\u1ecbnh ngay l\u1eadp t\u1ee9c.<\/em><\/p>\n\n\n\n

                Khi t\u1ea5t c\u1ea3 c\u00e1c c\u00e1ch tr\u00ean v\u1eabn ch\u01b0a hi\u1ec7u qu\u1ea3, \u0111\u00e3 \u0111\u1ebfn l\u00fac d\u00f9ng \u0111\u1ebfn T\u1ed1i H\u1eadu Th\u01b0.<\/p>\n\n\n\n

                9. T\u1ed1i H\u1eadu Th\u01b0: Khi T\u1ea5t C\u1ea3 C\u00e1c C\u00e1ch Kh\u00e1c \u0110\u1ec1u Kh\u00f4ng Hi\u1ec7u Qu\u1ea3<\/strong><\/h4>\n\n\n\n

                \u0110\u00e2y l\u00e0 tuy\u1ec7t chi\u00eau cu\u1ed1i c\u00f9ng, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi kh\u00e1ch h\u00e0ng v\u1eabn r\u1ea5t ph\u00e2n v\u00e2n d\u00f9 b\u1ea1n \u0111\u00e3 th\u1eed nhi\u1ec1u c\u00e1ch. N\u00f3 k\u1ebft h\u1ee3p vi\u1ec7c gi\u1ea3m \u00e1p l\u1ef1c v\u00e0 m\u1ed9t c\u00e2u h\u1ecfi thay \u0111\u1ed5i g\u00f3c nh\u00ecn m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

                  \n
                • B\u01b0\u1edbc 1: Gi\u1ea3m \u00e1p l\u1ef1c:<\/strong> H\u00e3y n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng: “Th\u1ef1c ra h\u00f4m nay ch\u1ecb kh\u00f4ng c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c em mua \u0111\u00e2u. N\u00ean em c\u1ee9 tho\u1ea3i m\u00e1i nh\u00e9!”<\/em>. \u0110i\u1ec1u n\u00e0y gi\u00fap n\u00e3o tr\u00e1i c\u1ee7a h\u1ecd ng\u1eebng ph\u00f2ng th\u1ee7.<\/li>\n\n\n\n
                • B\u01b0\u1edbc 2: \u0110\u1eb7t c\u00e2u h\u1ecfi CU\u1ed0I C\u00d9NG:<\/strong> \u0110\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi gi\u1ea3 \u0111\u1ecbnh \u0111\u1ec3 h\u1ecd t\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n: “Gi\u1ea3 s\u1eed b\u00e2y gi\u1edd em l\u00e0 ch\u1ecb, v\u00e0 ch\u1ecb l\u00e0 em… th\u00ec em s\u1ebd l\u00e0m th\u1ebf n\u00e0o?”<\/em>. C\u00e2u h\u1ecfi n\u00e0y s\u1ebd khi\u1ebfn h\u1ecd n\u00f3i ra l\u00fd do cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh.<\/li>\n\n\n\n
                • B\u01b0\u1edbc 3: T\u00f3m l\u01b0\u1ee3c l\u1ee3i \u00edch v\u00e0 IM L\u1eb6NG:<\/strong> Sau khi b\u1ea1n \u0111\u00e3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c l\u00fd do cu\u1ed1i c\u00f9ng \u0111\u00f3, h\u00e3y t\u00f3m t\u1eaft l\u1ea1i t\u1ea5t c\u1ea3 l\u1ee3i \u00edch m\u1ed9t l\u1ea7n n\u1eefa, \u0111\u1ea9y c\u1ea3m x\u00fac c\u1ee7a h\u1ecd l\u00ean cao. \u0110\u1eb7t c\u00e2u h\u1ecfi ch\u1ed1t h\u1ea1 cu\u1ed1i c\u00f9ng v\u00e0 sau \u0111\u00f3 tuy\u1ec7t \u0111\u1ed1i IM L\u1eb6NG + NH\u00ccN TH\u1eb2NG V\u00c0O M\u1eaeT kh\u00e1ch h\u00e0ng<\/strong>. S\u1ee9c m\u1ea1nh c\u1ee7a s\u1ef1 im l\u1eb7ng s\u1ebd t\u1ea1o ra m\u1ed9t \u00e1p l\u1ef1c t\u00e2m l\u00fd bu\u1ed9c h\u1ecd ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n

                  \u0110\u00e2y l\u00e0 con \u00e1t ch\u1ee7 b\u00e0i, ch\u1ec9 d\u00f9ng khi b\u1ea1n \u0111\u00e3 n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng v\u1eabn l\u01b0\u1ee1ng l\u1ef1. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ef1 tin v\u00e0 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t t\u00ecnh hu\u1ed1ng \u1edf m\u1ee9c \u0111\u1ed9 cao nh\u1ea5t.<\/em><\/p>\n\n\n\n

                  T\u1ed5ng k\u1ebft c\u00e1c tuy\u1ec7t chi\u00eau<\/strong><\/h4>\n\n\n\n
                  T\u00ecnh Hu\u1ed1ng \/ L\u1eddi T\u1eeb Ch\u1ed1i<\/td>Tuy\u1ec7t Chi\u00eau N\u00ean D\u00f9ng<\/td>M\u1ee5c Ti\u00eau T\u00e2m L\u00fd<\/td><\/tr>
                  Kh\u00e1ch b\u0103n kho\u0103n v\u1ec1 gi\u00e1<\/td>C\u1ea3m & Nh\u1eadn (Feel, Felt, Found)<\/td>\u0110\u1ed3ng c\u1ea3m, ph\u00e1 b\u1ecf ph\u00f2ng th\u1ee7 b\u1eb1ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/td><\/tr>
                  Kh\u00e1ch m\u01a1 h\u1ed3, ch\u01b0a r\u00f5 v\u1ea5n \u0111\u1ec1<\/td>H\u1ecfi & H\u1ecfi (SPIN)<\/td>D\u1eabn d\u1eaft \u0111\u1ec3 kh\u00e1ch t\u1ef1 nh\u1eadn ra nhu c\u1ea7u c\u1ee7a ch\u00ednh m\u00ecnh<\/td><\/tr>
                  Kh\u00e1ch che gi\u1ea5u l\u00fd do th\u1eadt s\u1ef1<\/td>H\u1ed3i M\u00e3 Th\u01b0\u01a1ng<\/td>G\u00e2y b\u1ea5t ng\u1edd \u0111\u1ec3 ph\u00e1 v\u1ee1 th\u1ebf b\u1ebf t\u1eafc v\u00e0 t\u00ecm ra s\u1ef1 th\u1eadt<\/td><\/tr>
                  Kh\u00e1ch qu\u00e1 l\u00fd tr\u00ed, ph\u00e2n t\u00edch<\/td>Ch\u1ed1t Sales B\u1eb1ng K\u1ec3 Chuy\u1ec7n<\/td>K\u00edch ho\u1ea1t n\u00e3o ph\u1ea3i c\u1ea3m x\u00fac, v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n logic<\/td><\/tr>
                  Kh\u00e1ch th\u00edch nh\u01b0ng thi\u1ebfu c\u1ea5p b\u00e1ch<\/td>V\u00f4 \u1ea2nh Ch\u1ed1t<\/td>T\u1ea1o s\u1ef1 khan hi\u1ebfm, th\u00fac \u0111\u1ea9y ra quy\u1ebft \u0111\u1ecbnh ngay<\/td><\/tr>
                  Kh\u00e1ch do d\u1ef1 \u1edf b\u01b0\u1edbc cu\u1ed1i c\u00f9ng<\/td>Nh\u01b0 \u0110\u00e3 Mua R\u1ed3i<\/td>D\u00f9ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 d\u1eabn d\u1eaft, t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  K\u1ebft lu\u1eadn: B\u00e1n H\u00e0ng C\u00f3 \u0110\u1ea1o \u0110\u1ee9c – Ph\u1ee5c V\u1ee5 Thay V\u00ec Ch\u1ec9 B\u00e1n H\u00e0ng<\/strong><\/h3>\n\n\n\n

                  Nh\u1eefng k\u1ef9 thu\u1eadt tr\u00ean l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 t\u00e2m l\u00fd c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd, nh\u01b0ng s\u1ee9c m\u1ea1nh c\u1ee7a ch\u00fang ch\u1ec9 th\u1ef1c s\u1ef1 ph\u00e1t huy khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch \u0111\u00fang \u0111\u1eafn: gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

                  H\u00e3y lu\u00f4n ghi nh\u1edb ph\u01b0\u01a1ng ch\u00e2m “Serve Don\u2019t Sell (Ph\u1ee5c v\u1ee5 kh\u00f4ng ti\u00eau th\u1ee5)”<\/strong>. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng b\u1eb1ng m\u1ecdi gi\u00e1, m\u00e0 l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u00e1ng su\u1ed1t nh\u1ea5t, m\u1ed9t quy\u1ebft \u0111\u1ecbnh s\u1ebd gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

                  Ch\u00fang t\u00f4i s\u1ebd kh\u00f4ng bao gi\u1edd t\u00ecm m\u1ecdi c\u00e1ch \u0111\u1ec3 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i ch\u1ec9 b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 c\u1ea7n \u2013 v\u00e0 gi\u00e1 tr\u1ecb \u0111\u00f3 ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

                  B\u00e1n h\u00e0ng c\u00f3 \u0111\u1ea1o \u0111\u1ee9c kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 nghi\u1ec7p b\u1ec1n v\u1eefng d\u1ef1a tr\u00ean s\u1ef1 t\u00edn nhi\u1ec7m.<\/p>\n\n\n\n

                  Trong 9 tuy\u1ec7t chi\u00eau tr\u00ean, k\u1ef9 thu\u1eadt n\u00e0o b\u1ea1n c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi phong c\u00e1ch c\u1ee7a m\u00ecnh v\u00e0 s\u1ebd \u00e1p d\u1ee5ng ngay h\u00f4m nay? H\u00e3y chia s\u1ebb trong ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Gi\u1edbi thi\u1ec7u: T\u1ea1i Sao Nh\u1eefng Ng\u01b0\u1eddi B\u00e1n H\u00e0ng Gi\u1ecfi Nh\u1ea5t Kh\u00f4ng S\u1ee3 L\u1eddi T\u1eeb Ch\u1ed1i? B\u1ea1n \u0111\u00e3 bao gi\u1edd c\u1ea3m th\u1ea5y ch\u00e1n n\u1ea3n khi nghe kh\u00e1ch h\u00e0ng n\u00f3i “\u0110\u1ec3 ch\u1ecb suy ngh\u0129 th\u00eam” hay “Gi\u00e1 cao qu\u00e1 em \u01a1i!” ch\u01b0a? N\u1ebfu c\u00f3, b\u1ea1n kh\u00f4ng h\u1ec1 \u0111\u01a1n \u0111\u1ed9c. Nh\u01b0ng c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt m\u00e0 nh\u1eefng ng\u01b0\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=29"}],"version-history":[{"count":1,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/29\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}