<\/p>\n\n\n\n
N\u00f3i \u0111\u1ebfn<\/a> “b\u00e1n h\u00e0ng<\/a>“, nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta th\u01b0\u1eddng h\u00ecnh dung ra nh\u1eefng<\/a> cu\u1ed9c g\u1ecdi phi\u1ec1n ph\u1ee9c, nh\u1eefng l\u1eddi ch\u00e8o k\u00e9o thi\u1ebfu ch\u00e2n th\u00e0nh v\u00e0 n\u1ed7i s\u1ee3 b\u1ecb t\u1eeb ch\u1ed1i. Ch\u00fang ta \u0111\u01b0\u1ee3c d\u1ea1y r\u1eb1ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn, n\u01a1i c\u00f3 k\u1ebb th\u1eafng ng\u01b0\u1eddi thua, v\u00e0 \u0111\u1ec3 th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i tr\u1edf n\u00ean c\u1ee9ng r\u1eafn, th\u1eadm ch\u00ed l\u00e0 m\u00e1nh kho\u00e9. Nh\u01b0ng n\u1ebfu t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec1u sai th\u00ec sao? N\u1ebfu b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u1eadn chi\u1ebfn m\u00e0 l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt gi\u00fap \u0111\u1ee1, kh\u00f4ng ph\u1ea3i l\u00e0 g\u00e2y \u00e1p l\u1ef1c m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u00ec sao?<\/p>\n\n\n\n B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00f4ng d\u1ea1y b\u1ea1n nh\u1eefng th\u1ee7 thu\u1eadt ph\u1ee9c t\u1ea1p hay nh\u1eefng k\u1ecbch b\u1ea3n s\u00e1o r\u1ed7ng. Thay v\u00e0o \u0111\u00f3, ch\u00fang ta s\u1ebd c\u00f9ng nhau kh\u00e1m ph\u00e1 5 ch\u00e2n l\u00fd ng\u01b0\u1ee3c \u0111\u1eddi nh\u01b0ng v\u00f4 c\u00f9ng s\u00e2u s\u1eafc, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb nh\u1eefng b\u1eadc th\u1ea7y v\u0129 \u0111\u1ea1i. \u0110\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 bi\u1ebfn b\u1ea5t k\u1ef3 ai, t\u1eeb ng\u01b0\u1eddi e d\u00e8 nh\u1ea5t, tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi giao ti\u1ebfp hi\u1ec7u qu\u1ea3, \u0111\u00e1ng tin c\u1eady v\u00e0 th\u00e0nh c\u00f4ng. H\u00e3y chu\u1ea9n b\u1ecb \u0111\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n g\u00f3c nh\u00ecn c\u1ee7a b\u1ea1n v\u1ec1 m\u1ecdi giao d\u1ecbch, bi\u1ebfn m\u1ed7i cu\u1ed9c g\u1eb7p g\u1ee1 th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1.<\/p>\n\n\n\n ——————————————————————————–<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i, l\u00e0 tr\u00e1i tim c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng. Tri\u1ebft l\u00fd n\u00e0y, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o b\u1edfi huy\u1ec1n tho\u1ea1i Zig Ziglar, \u0111\u00e3 thay \u0111\u1ed5i cu\u1ed9c \u0111\u1eddi c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi. N\u00f3 nh\u1eafc nh\u1edf ch\u00fang ta r\u1eb1ng m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 “ch\u1ed1t \u0111\u01a1n”, m\u00e0 l\u00e0 ch\u00e2n th\u00e0nh gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u00e1p \u1ee9ng m\u1ed9t \u01b0\u1edbc m\u01a1 cho kh\u00e1ch h\u00e0ng. Khi t\u01b0 duy c\u1ee7a b\u1ea1n chuy\u1ec3n t\u1eeb “T\u00f4i c\u00f3 th\u1ec3 b\u00e1n g\u00ec cho ng\u01b0\u1eddi n\u00e0y?” sang “T\u00f4i c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?”, to\u00e0n b\u1ed9 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i s\u1ebd thay \u0111\u1ed5i.<\/p>\n\n\n\n B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ecdi th\u1ee9 B\u1ea1n mu\u1ed1n trong cu\u1ed9c s\u1ed1ng n\u1ebfu b\u1ea1n gi\u00fap \u0111\u1ee7 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u h\u1ecd mu\u1ed1n.<\/em><\/p>\n\n\n\n \u2014 Zig Ziglar<\/p>\n\n\n\n T\u01b0 duy n\u00e0y v\u00f4 c\u00f9ng m\u1ea1nh m\u1ebd v\u00ec n\u00f3 chuy\u1ec3n vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u1eeb m\u1ed9t “k\u1ebb s\u0103n m\u1ed3i” th\u00e0nh m\u1ed9t “ng\u01b0\u1eddi c\u1ed1 v\u1ea5n” \u0111\u00e1ng tin c\u1eady. Trong th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i, \u0111i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 tin t\u01b0\u1edfng, thay v\u00ec \u0111u\u1ed5i theo nh\u1eefng giao d\u1ecbch ng\u1eafn h\u1ea1n. \u00c1p l\u1ef1c bi\u1ebfn m\u1ea5t, s\u1ef1 ph\u00f2ng th\u1ee7 c\u1ee7a kh\u00e1ch h\u00e0ng h\u1ea1 xu\u1ed1ng, v\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i ch\u00e2n th\u00e0nh \u0111\u01b0\u1ee3c m\u1edf ra. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn thu\u1eadt \u0111\u1ec3 gi\u00e0nh l\u1ea5y m\u1ed9t \u0111\u01a1n h\u00e0ng, m\u00e0 l\u00e0 tri\u1ebft l\u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n\n\n\n Khi \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c t\u01b0 duy \u2018ph\u1ee5c v\u1ee5 l\u00e0 tr\u00ean h\u1ebft\u2019, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng c\u1ea7u n\u1ed1i ni\u1ec1m tin ngay t\u1eeb nh\u1eefng gi\u00e2y \u0111\u1ea7u ti\u00ean. \u0110i\u1ec1u n\u00e0y d\u1eabn ch\u00fang ta \u0111\u1ebfn m\u1ed9t s\u1ef1 th\u1eadt t\u00e2m l\u00fd \u0111\u1ea7y tinh t\u1ebf\u2026<\/p>\n\n\n\n \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt t\u00e2m l\u00fd tinh t\u1ebf v\u00e0 ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c v\u1edbi suy ngh\u0129 th\u00f4ng th\u01b0\u1eddng. H\u1ea7u h\u1ebft ng\u01b0\u1eddi b\u00e1n h\u00e0ng \u0111\u1ec1u c\u1ed1 g\u1eafng ch\u1ec9 ra \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang d\u00f9ng \u0111\u1ec3 \u0111\u1ec1 cao s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 m\u1ed9t sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi.<\/p>\n\n\n\n Trong c\u00e2u chuy\u1ec7n kinh \u0111i\u1ec3n c\u1ee7a m\u00ecnh, Zig Ziglar k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m khi \u0111i mua m\u1ed9t chi\u1ebfc xe Cadillac m\u1edbi. Ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u00ean Juke Bellows, m\u1ed9t ng\u01b0\u1eddi chuy\u00ean nghi\u1ec7p \u0111\u1ebfn m\u1ee9c b\u1ea1n b\u00e8 c\u1ee7a Zig g\u1ecdi anh l\u00e0 ‘Ch\u1ea5t’, \u0111\u00e3 kh\u00f4ng h\u1ec1 ch\u00ea bai chi\u1ebfc xe c\u0169 c\u1ee7a \u00f4ng. Ng\u01b0\u1ee3c l\u1ea1i, khi Zig v\u1eeba l\u00e1i xe t\u1edbi, Juke \u0111\u00e3 b\u01b0\u1edbc \u0111\u1ebfn, m\u1edf c\u1eeda xe v\u00e0 n\u00f3i m\u1ed9t c\u00e2u \u0111\u1ea7y ch\u00e2n th\u00e0nh: “Th\u01b0a ng\u00e0i Ziglar… chi\u1ebfc xe ng\u00e0i \u0111ang \u0111i th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t tuy\u1ec7t ph\u1ea9m”. Ziglar th\u1eeba nh\u1eadn r\u1eb1ng \u00f4ng t\u1ef1 h\u00e0o v\u1ec1 chi\u1ebfc xe c\u0169 \u0111\u1ebfn m\u1ee9c \u0111\u00e3 “l\u00e1i h\u1eb3n m\u1ed9t chuy\u1ebfn \u0111\u1eb7c bi\u1ec7t t\u1eeb th\u00e0nh ph\u1ed1 Yasuo n\u01a1i \u0111\u1ebfn t\u1eadn \u0111\u1ea1i l\u1ed9”<\/em> ch\u1ec9 \u0111\u1ec3 khoe n\u00f3. L\u1eddi khen c\u1ee7a Juke \u0111\u00e3 ch\u1ea1m \u0111\u00fang v\u00e0o ni\u1ec1m t\u1ef1 h\u00e0o \u0111\u00f3.<\/p>\n\n\n\n Ch\u00ednh t\u1eeb tr\u1ea3i nghi\u1ec7m n\u00e0y, Ziglar \u0111\u00e3 \u0111\u00fac k\u1ebft n\u00ean m\u1ed9t quy t\u1eafc v\u00e0ng: \u201cKhi b\u1ea1n b\u00e1n h\u00e0ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u00e1n m\u1ed9t m\u00f3n h\u00e0ng m\u1edbi ch\u00ednh l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1ec1 l\u1ea7n mua tr\u01b0\u1edbc c\u1ee7a h\u1ecd.\u201d<\/p>\n\n\n\n V\u1ec1 m\u1eb7t t\u00e2m l\u00fd h\u1ecdc, \u0111i\u1ec1u n\u00e0y h\u00f3a gi\u1ea3i m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng g\u1ecdi l\u00e0 “s\u1ef1 b\u1ea5t h\u00f2a nh\u1eadn th\u1ee9c”. Khi b\u1ea1n ch\u00ea bai l\u1ef1a ch\u1ecdn c\u0169, b\u1ea1n \u0111ang t\u1ea5n c\u00f4ng v\u00e0o danh t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y m\u00ecnh ng\u1edb ng\u1ea9n v\u00e0 b\u1eadt ch\u1ebf \u0111\u1ed9 ph\u00f2ng th\u1ee7. Nh\u01b0ng khi b\u1ea1n khen ng\u1ee3i, b\u1ea1n \u0111ang x\u00e1c nh\u1eadn h\u1ecd l\u00e0 m\u1ed9t “ng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng th\u00e1i”. \u0110i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng h\u01a1n v\u00e0o g\u1ee3i \u00fd th\u00f4ng th\u00e1i ti\u1ebfp theo c\u1ee7a b\u1ea1n. B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2y c\u1ea7u c\u1ee7a s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 uy t\u00edn, m\u1edf \u0111\u01b0\u1eddng cho m\u1ed9t cu\u1ed9c giao d\u1ecbch th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n Vi\u1ec7c c\u00f4ng nh\u1eadn l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 m\u1edf ra m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i. Nh\u01b0ng \u0111\u1ec3 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i \u0111\u00f3 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb, b\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch d\u1eabn d\u1eaft n\u00f3. Tr\u00e1i v\u1edbi l\u1ea7m t\u01b0\u1edfng, ng\u01b0\u1eddi b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y kh\u00f4ng th\u1ed1ng tr\u1ecb b\u1eb1ng l\u1eddi n\u00f3i, m\u00e0 b\u1eb1ng\u2026<\/p>\n\n\n\n R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n h\u00e0ng l\u1ea7m t\u01b0\u1edfng r\u1eb1ng h\u1ecd ph\u1ea3i tr\u00ecnh b\u00e0y t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng, l\u1ee3i \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u1ecd n\u00f3i kh\u00f4ng ng\u1eebng ngh\u1ec9, hy v\u1ecdng m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng. Nh\u01b0ng th\u1ef1c t\u1ebf, “n\u00f3i lan man, n\u00f3i qu\u00e1 nhi\u1ec1u nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft l\u00e0 c\u00e1i b\u1eaby b\u1ea1n t\u1ef1 \u0111\u1eb7t ra”<\/em>.<\/p>\n\n\n\n Ng\u01b0\u1eddi b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p th\u00ec ng\u01b0\u1ee3c l\u1ea1i. H\u1ecd l\u1eafng nghe nhi\u1ec1u h\u01a1n n\u00f3i, v\u00e0 h\u1ecd \u0111\u1eb7t c\u00e2u h\u1ecfi m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. Trong c\u00e2u chuy\u1ec7n mua xe, Juke Bellows li\u00ean t\u1ee5c \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi th\u00f4ng minh \u0111\u1ec3 hi\u1ec3u r\u00f5 t\u00ecnh h\u00ecnh c\u1ee7a Zig Ziglar: “Ng\u00e0i c\u00f3 th\u1ec3 n\u00f3i cho t\u00f4i bi\u1ebft ng\u00e0i mua chi\u1ebfc xe n\u00e0y \u1edf \u0111\u00e2u kh\u00f4ng?”<\/em>, v\u00e0 quan tr\u1ecdng nh\u1ea5t: “T\u1ea1i sao Ng\u00e0i l\u1ea1i mu\u1ed1n \u0111\u1ed5i chi\u1ebfc xe ho\u00e0n h\u1ea3o n\u00e0y?”<\/em>.<\/p>\n\n\n\n B\u1ea1n c\u00f3 th\u1ea5y s\u1ee9c m\u1ea1nh \u1edf \u0111\u00e2y kh\u00f4ng? Juke kh\u00f4ng h\u1ec1 thuy\u1ebft tr\u00ecnh. Anh \u1ea5y \u0111ang d\u1eabn d\u1eaft m\u1ed9t cu\u1ed9c kh\u00e1m ph\u00e1. V\u00e0 quy t\u1eafc v\u00e0ng \u1edf \u0111\u00e2y l\u00e0 g\u00ec? Ziglar \u0111\u00e3 kh\u00e1m ph\u00e1 ra r\u1eb1ng: “kh\u00e1ch h\u00e0ng s\u1ebd n\u00f3i b\u1ea1n nghe to\u00e0n b\u1ed9 th\u00f4ng tin N\u1ebfu b\u1ea1n bi\u1ebft \u0111\u1eb7t c\u00e2u h\u1ecfi t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m ch\u1ec9 l\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi”<\/em>.<\/p>\n\n\n\n Vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi c\u00f3 hai m\u1ee5c \u0111\u00edch ch\u00ednh: m\u1ed9t l\u00e0 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, hai l\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng t\u1ef1 nh\u1eadn th\u1ee9c v\u00e0 kh\u00e1m ph\u00e1 ra nhu c\u1ea7u c\u1ee7a m\u00ecnh. Khi \u0111\u00f3, quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng s\u1ebd l\u00e0 do ch\u00ednh h\u1ecd kh\u1edfi x\u01b0\u1edbng, ch\u1ee9 kh\u00f4ng ph\u1ea3i do b\u1ea1n \u00e9p bu\u1ed9c.<\/p>\n\n\n\n B\u1eb1ng c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi, b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef ki\u1ec7n logic c\u1ea7n thi\u1ebft. Nh\u01b0ng \u0111\u1ec3 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p n\u00f3 v\u1edbi m\u1ed9t y\u1ebfu t\u1ed1 c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n Kh\u00e1ch h\u00e0ng mua h\u00e0ng b\u1eb1ng c\u1ea3m x\u00fac v\u00e0 bi\u1ec7n minh cho n\u00f3 b\u1eb1ng logic. \u0110\u00e2y l\u00e0 m\u1ed9t quy t\u1eafc b\u1ea5t bi\u1ebfn. M\u1ed9t b\u00e0i b\u00e1n h\u00e0ng ch\u1ec9 to\u00e0n nh\u1eefng con s\u1ed1, d\u1eef li\u1ec7u kh\u00f4 khan s\u1ebd kh\u00f4ng th\u1ec3 lay \u0111\u1ed9ng \u0111\u01b0\u1ee3c ai. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t b\u00e0i b\u00e1n h\u00e0ng ch\u1ec9 to\u00e0n c\u1ea3m x\u00fac m\u00e0 thi\u1ebfu l\u00fd do h\u1ee3p l\u00fd s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng nghi ng\u1edd.<\/p>\n\n\n\n Juke Bellows \u0111\u00e3 k\u1ebft h\u1ee3p hai y\u1ebfu t\u1ed1 n\u00e0y m\u1ed9t c\u00e1ch b\u1eadc th\u1ea7y. Khi t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb trao \u0111\u1ed5i, anh ta r\u00fat s\u1ed5 ra, v\u1eeba ghi ch\u00fa v\u1eeba t\u00ednh to\u00e1n. H\u00e0nh \u0111\u1ed9ng \u1ea5y nh\u01b0 m\u1ed9t l\u1eddi tr\u1ea5n an th\u1ea7m l\u1eb7ng g\u1eedi \u0111\u1ebfn b\u1ed9 n\u00e3o logic c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1edfi c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i: ch\u00fang ta tin v\u00e0o nh\u1eefng g\u00ec m\u1eaft th\u1ea5y. Juke \u0111ang cho l\u00fd tr\u00ed c\u1ee7a Ziglar m\u1ed9t th\u1ee9 \u0111\u1ec3 \u2018b\u00e1m v\u00edu\u2019 v\u00e0o.<\/p>\n\n\n\n Nh\u01b0ng c\u00f9ng l\u00fac \u0111\u00f3, m\u1ed9t v\u1edf k\u1ecbch c\u1ea3m x\u00fac \u0111ang di\u1ec5n ra. Ziglar k\u1ec3 l\u1ea1i: “N\u1ee5 c\u01b0\u1eddi r\u1ea1ng r\u1ee1 c\u1ee7a anh ta… d\u1ea7n bi\u1ebfn m\u1ea5t, v\u00e0 c\u00f9ng l\u00fac \u0111\u00f3 tr\u00e1i tim t\u00f4i c\u0169ng ch\u00f9ng xu\u1ed1ng”. R\u1ed3i Juke l\u1ea1i chuy\u1ec3n sang “t\u1eadp trung cao \u0111\u1ed9”, v\u00e0 cu\u1ed1i c\u00f9ng “c\u01b0\u1eddi vui v\u1ebb”. Nh\u1eefng bi\u1ec3u c\u1ea3m n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a Zig, khi\u1ebfn \u00f4ng b\u1ecb cu\u1ed1n v\u00e0o c\u00e2u chuy\u1ec7n v\u00e0 h\u1ed3i h\u1ed9p theo t\u1eebng con s\u1ed1.<\/p>\n\n\n\n “Logic l\u00e0 \u0111\u00f4i m\u1eaft ch\u00fang ta tin nh\u1eefng g\u00ec ch\u00fang ta th\u1ea5y c\u1ea3m x\u00fac l\u00e0 ti\u1ebfng n\u00f3i ch\u00fang ta th\u01b0\u1eddng b\u1ecb c\u1ea3m \u0111\u1ed9ng b\u1edfi giai \u0111i\u1ec7u v\u00e0 l\u1eddi n\u00f3i trong gi\u1ecdng n\u00f3i \u0111\u00f3.”<\/em><\/p>\n\n\n\n M\u1ed9t b\u00e0i b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n giao h\u01b0\u1edfng gi\u1eefa l\u00fd tr\u00ed v\u00e0 t\u00ecnh c\u1ea3m. H\u00e3y cung c\u1ea5p d\u1eef ki\u1ec7n r\u00f5 r\u00e0ng \u0111\u1ec3 th\u1ecfa m\u00e3n b\u1ed9 n\u00e3o logic. Nh\u01b0ng \u0111\u1eebng qu\u00ean k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n, t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m, v\u00e0 s\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng, ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a h\u1ecd. Logic gi\u00fap h\u1ecd hi\u1ec3u, nh\u01b0ng c\u1ea3m x\u00fac m\u1edbi l\u00e0 th\u1ee9 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n Khi \u0111\u00e3 ch\u1ea1m \u0111\u1ebfn c\u1ea3 l\u00fd tr\u00ed v\u00e0 c\u1ea3m x\u00fac, b\u01b0\u1edbc cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t tr\u1eadn chi\u1ebfn, m\u00e0 l\u00e0 m\u1ed9t l\u1eddi m\u1eddi g\u1ecdi.<\/p>\n\n\n\n Quan ni\u1ec7m sai l\u1ea7m l\u1edbn nh\u1ea5t v\u1ec1 vi\u1ec7c “ch\u1ed1t sale” l\u00e0 xem n\u00f3 nh\u01b0 m\u1ed9t cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u c\u0103ng th\u1eb3ng. Th\u1ef1c t\u1ebf ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i. M\u1ed9t giao d\u1ecbch th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac, m\u00e0 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. M\u1ed1i quan h\u1ec7 \u0111\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ngay t\u1eeb c\u00e1ch b\u1ea1n x\u1eed l\u00fd giao d\u1ecbch.<\/p>\n\n\n\n Khi Ziglar \u0111\u01b0a ra m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n, Juke \u0111\u00e3 kh\u00f4ng tranh c\u00e3i ( Ch\u00ednh Ziglar \u0111\u00e3 \u0111\u00fac k\u1ebft: “n\u1ebfu b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p b\u00e1n h\u00e0ng c\u1ee7a b\u1ea3n th\u00e2n h\u00e3y lu\u00f4n gi\u1eef li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh… d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng.”<\/em><\/p>\n\n\n\n S\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng giao d\u1ecbch \u0111\u01a1n l\u1ebb, m\u00e0 d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi kh\u00e1c. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c ngay c\u1ea3 sau khi \u0111\u00e3 tr\u1ea3 ti\u1ec1n, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 nhi\u1ec7t t\u00ecnh nh\u1ea5t cho b\u1ea1n. Giao d\u1ecbch kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft th\u00fac, m\u00e0 l\u00e0 s\u1ef1 kh\u1edfi \u0111\u1ea7u.<\/p>\n\n\n\n ——————————————————————————–<\/p>\n\n\n\n B\u00e1n h\u00e0ng \u0111\u1ec9nh cao, x\u00e9t cho c\u00f9ng, kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 c\u00e1c “chi\u00eau th\u1ee9c”, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh. C\u00e2u chuy\u1ec7n c\u1ee7a Zig Ziglar v\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng ‘Ch\u1ea5t’ Juke Bellows kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t giao d\u1ecbch mua xe, \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc b\u1eadc th\u1ea7y v\u1ec1 c\u00e1ch chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb b\u1ea3n th\u00e2n sang kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c n\u00f3i sang vi\u1ec7c l\u1eafng nghe, v\u00e0 t\u1eeb vi\u1ec7c b\u00e1n sang vi\u1ec7c ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n Thay v\u00ec lo l\u1eafng v\u1ec1 vi\u1ec7c ph\u1ea3i n\u00f3i g\u00ec ti\u1ebfp theo, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang \u0111\u1eafn. Thay v\u00ec c\u1ed1 g\u1eafng chi\u1ebfn th\u1eafng m\u1ed9t cu\u1ed9c tranh lu\u1eadn, h\u00e3y t\u00ecm c\u00e1ch \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t m\u1ed1i quan h\u1ec7.<\/p>\n\n\n\n V\u1eady, trong cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1edbi, b\u1ea1n s\u1ebd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch gi\u00fap \u0111\u1ee1 (Ch\u00e2n l\u00fd #1), tr\u00e2n tr\u1ecdng qu\u00e1 kh\u1ee9 c\u1ee7a h\u1ecd (Ch\u00e2n l\u00fd #2), \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi s\u00e2u s\u1eafc (Ch\u00e2n l\u00fd #3), k\u1ebft n\u1ed1i b\u1eb1ng c\u1ea3 logic v\u00e0 c\u1ea3m x\u00fac (Ch\u00e2n l\u00fd #4), v\u00e0 \u0111\u1eb7t n\u1ec1n m\u00f3ng cho m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i (Ch\u00e2n l\u00fd #5) ch\u1ee9?<\/p>\n","protected":false},"excerpt":{"rendered":" Gi\u1edbi thi\u1ec7u: V\u01b0\u1ee3t Qua N\u1ed7i S\u1ee3 B\u00e1n H\u00e0ng N\u00f3i \u0111\u1ebfn “b\u00e1n h\u00e0ng“, nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta th\u01b0\u1eddng h\u00ecnh dung ra nh\u1eefng cu\u1ed9c g\u1ecdi phi\u1ec1n ph\u1ee9c, nh\u1eefng l\u1eddi ch\u00e8o k\u00e9o thi\u1ebfu ch\u00e2n th\u00e0nh v\u00e0 n\u1ed7i s\u1ee3 b\u1ecb t\u1eeb ch\u1ed1i. Ch\u00fang ta \u0111\u01b0\u1ee3c d\u1ea1y r\u1eb1ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn, n\u01a1i c\u00f3 k\u1ebb th\u1eafng ng\u01b0\u1eddi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35"}],"version-history":[{"count":4,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions"}],"predecessor-version":[{"id":64,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/35\/revisions\/64"}],"wp:attachment":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Ch\u00e2n l\u00fd #1: \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ecdi th\u1ee9 b\u1ea1n mu\u1ed1n, h\u00e3y gi\u00fap ng\u01b0\u1eddi kh\u00e1c c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ecd mu\u1ed1n.<\/h3>\n\n\n\n
2. Ch\u00e2n l\u00fd #2: C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng t\u1ef1 h\u00e0o v\u1ec1 l\u1ef1a ch\u1ecdn c\u0169 c\u1ee7a h\u1ecd.<\/h3>\n\n\n\n
3. Ch\u00e2n l\u00fd #3: Ng\u01b0\u1eddi b\u00e1n h\u00e0ng gi\u1ecfi nh\u1ea5t kh\u00f4ng n\u00f3i nhi\u1ec1u nh\u1ea5t, m\u00e0 h\u1ecfi nhi\u1ec1u nh\u1ea5t.<\/h3>\n\n\n\n
4. Ch\u00e2n l\u00fd #4: Logic m\u1edf l\u1ed1i, nh\u01b0ng c\u1ea3m x\u00fac m\u1edbi ch\u1ed1t \u0111\u01a1n.<\/h3>\n\n\n\n
5. Ch\u00e2n l\u00fd #5: Ch\u1ed1t sale kh\u00f4ng ph\u1ea3i l\u00e0 th\u1eafng m\u1ed9t cu\u1ed9c tranh lu\u1eadn, m\u00e0 l\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t m\u1ed1i quan h\u1ec7.<\/h3>\n\n\n\n
\u0110\u1eebng tranh c\u00e3i<\/code>). Thay v\u00ec ph\u1ea3n bi\u1ec7n, anh nh\u1eb9 nh\u00e0ng \u0111\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi thay \u0111\u1ed5i to\u00e0n b\u1ed9 g\u00f3c nh\u00ecn: “Ng\u00e0i c\u00f3 ngh\u0129 l\u00e0 trao \u0111\u1ed5i gi\u1eefa chi\u1ebfc xe \u0111\u1eb9p tuy\u1ec7t v\u00e0 b\u00f3ng lo\u00e1ng 4 tu\u1ed5i… [v\u00e0] xe \u0111en Devil m\u1edbi tuy\u1ec7t \u0111\u1eb9p c\u1ee7a ch\u00fang t\u00f4i l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ed5i ch\u00e1c c\u00f4ng b\u1eb1ng?”<\/em>. Anh kh\u00f4ng h\u1ecfi v\u1ec1 gi\u00e1, anh h\u1ecfi v\u1ec1 s\u1ef1 “c\u00f4ng b\u1eb1ng”. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n c\u1ea3 di\u1ec5n ra sau khi th\u01b0\u01a1ng v\u1ee5 ho\u00e0n t\u1ea5t. Anh kh\u00f4ng bi\u1ebfn m\u1ea5t. Anh v\u1eabn gi\u1eef li\u00ean l\u1ea1c, g\u1ecdi \u0111i\u1ec7n h\u1ecfi th\u0103m, v\u00e0 khi Zig mang xe \u0111\u1ebfn b\u1ea3o d\u01b0\u1ee1ng, ch\u00ednh Juke \u0111\u00e3 \u0111\u00edch th\u00e2n ra ch\u00e0o \u0111\u00f3n v\u00e0 d\u1eabn \u00f4ng \u0111\u1ebfn b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5.<\/p>\n\n\n\nL\u1eddi k\u1ebft: Cu\u1ed9c Tr\u00f2 Chuy\u1ec7n Ti\u1ebfp Theo C\u1ee7a B\u1ea1n<\/h3>\n\n\n\n