{"id":41,"date":"2025-12-21T17:23:06","date_gmt":"2025-12-21T17:23:06","guid":{"rendered":"https:\/\/bsphanhongson.com\/?p=41"},"modified":"2025-12-24T00:55:28","modified_gmt":"2025-12-24T00:55:28","slug":"ban-hang-nhu-hoi-tho-7-su-that-nguoc-doi-se-thay-doi-cach-ban-kiem-tien-mai-mai","status":"publish","type":"post","link":"https:\/\/bsphanhongson.com\/?p=41","title":{"rendered":"B\u00e1n H\u00e0ng Nh\u01b0 H\u01a1i Th\u1edf: 7 S\u1ef1 Th\u1eadt Ng\u01b0\u1ee3c \u0110\u1eddi S\u1ebd Thay \u0110\u1ed5i C\u00e1ch B\u1ea1n Ki\u1ebfm Ti\u1ec1n M\u00e3i M\u00e3i"},"content":{"rendered":"\n

PH\u1ea6N M\u1ede \u0110\u1ea6U<\/strong><\/h3>\n\n\n\n

B\u1ea1n c\u00f3<\/a> bao gi\u1edd c\u1ea3m th\u1ea5y hai ch\u1eef “b\u00e1n h\u00e0ng” th\u1eadt ng\u01b0\u1ee3ng ng\u00f9ng, \u00e9p bu\u1ed9c?<\/a> C\u00f3 khi n\u00e0o n\u00f3 g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng phi\u1ec1n ph\u1ee9c, lu\u00f4n t\u00ecm c\u00e1ch thuy\u1ebft ph\u1ee5c b\u1ea1n mua th\u1ee9 g\u00ec \u0111\u00f3 b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n?<\/p>\n\n\n\n

N\u1ebfu c\u00f3, \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta thay \u0111\u1ed5i g\u00f3c nh\u00ecn. Quan ni\u1ec7m \u0111\u00f3 \u0111\u00e3 ho\u00e0n to\u00e0n l\u1ed7i th\u1eddi. B\u00e1n h\u00e0ng, \u1edf \u0111\u1ec9nh cao c\u1ee7a n\u00f3, kh\u00f4ng ph\u1ea3i l\u00e0 ngh\u1ec7 thu\u1eadt thuy\u1ebft ph\u1ee5c, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt ph\u1ee5c v\u1ee5, th\u1ea5u hi\u1ec3u v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb. N\u00f3 ch\u00e2n th\u00e0nh nh\u01b0 m\u1ed9t l\u1eddi khuy\u00ean v\u00e0 t\u1ef1 nhi\u00ean nh\u01b0 h\u01a1i th\u1edf<\/a>.<\/p>\n\n\n\n

\u00cdt ai bi\u1ebft r\u1eb1ng, chi\u1ebfc m\u00e1y b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed \u0111\u01b0\u1ee3c ph\u00e1t minh b\u1edfi Hero x\u1ee9 Alexandria v\u00e0o th\u1ebf k\u1ef7 th\u1ee9 nh\u1ea5t. C\u1ed7 m\u00e1y \u0111\u01a1n gi\u1ea3n n\u00e0y nh\u1eadn m\u1ed9t \u0111\u1ed3ng xu v\u00e0 ph\u00e2n ph\u00e1t m\u1ed9t l\u01b0\u1ee3ng n\u01b0\u1edbc th\u00e1nh t\u01b0\u01a1ng \u1ee9ng. Ngay t\u1eeb th\u1eddi c\u1ed5 \u0111\u1ea1i, con ng\u01b0\u1eddi \u0111\u00e3 t\u00ecm c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c “b\u00e1n” m\u1ed9t gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1ef1 ch\u00e8o k\u00e9o hay can thi\u1ec7p tr\u1ef1c ti\u1ebfp. Tri\u1ebft l\u00fd n\u00e0y v\u1eabn c\u00f2n nguy\u00ean gi\u00e1 tr\u1ecb cho \u0111\u1ebfn ng\u00e0y nay, th\u1eadm ch\u00ed c\u00f2n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd ph\u00e1 v\u1ee1 7 l\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 b\u00e1n h\u00e0ng. Ch\u00fang t\u00f4i s\u1ebd ti\u1ebft l\u1ed9 nh\u1eefng s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u, nh\u1eefng b\u00ed m\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 gi\u00fap b\u1ea5t k\u1ef3 ai, d\u00f9 l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e2n vi\u00ean kinh doanh hay ng\u01b0\u1eddi l\u00e0m t\u1ef1 do, c\u0169ng c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n

——————————————————————————–<\/p>\n\n\n\n

N\u1ed8I DUNG CH\u00cdNH: 7 S\u1ef0 TH\u1eacT V\u1ec0 B\u00c1N H\u00c0NG<\/strong><\/h3>\n\n\n\n

1. Ng\u01b0\u1eddi H\u01b0\u1edbng N\u1ed9i M\u1edbi L\u00e0 B\u1eadc Th\u1ea7y Thuy\u1ebft Ph\u1ee5c<\/strong><\/h4>\n\n\n\n

H\u00e3y qu\u00ean \u0111i h\u00ecnh \u1ea3nh r\u1eadp khu\u00f4n v\u1ec1 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng “h\u00e0o nho\u00e1ng”, n\u00f3i nhi\u1ec1u, n\u0103ng \u0111\u1ed9ng. Th\u1ef1c t\u1ebf cho th\u1ea5y, nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc nh\u1ea5t th\u1ebf gi\u1edbi th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i. H\u1ecd kh\u00f4ng chi\u1ebfn th\u1eafng b\u1eb1ng s\u1ef1 \u1ed3n \u00e0o, m\u00e0 b\u1eb1ng chi\u1ec1u s\u00e2u.<\/p>\n\n\n\n

V\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a h\u1ecd kh\u00f4ng n\u1eb1m \u1edf s\u1ef1 \u1ed3n \u00e0o, m\u00e0 \u1edf kho v\u0169 kh\u00ed c\u1ee7a nh\u1eefng n\u0103ng l\u1ef1c th\u1ea7m l\u1eb7ng nh\u01b0ng c\u00f3 s\u1ee9c s\u00e1t th\u01b0\u01a1ng cao:<\/p>\n\n\n\n

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  • Kh\u1ea3 n\u0103ng l\u1eafng nghe th\u01b0\u1ee3ng th\u1eeba:<\/strong> Ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1eafng nghe b\u1ea9m sinh. H\u1ecd kh\u00f4ng ch\u1ec9 nghe, h\u1ecd th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u nh\u1eefng nhu c\u1ea7u, kh\u00f3 kh\u0103n v\u00e0 c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng ch\u01b0a n\u00f3i th\u00e0nh l\u1eddi. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin tuy\u1ec7t \u0111\u1ed1i.<\/li>\n\n\n\n
  • N\u0103ng l\u1ef1c quan s\u00e1t tinh t\u1ebf:<\/strong> H\u1ecd ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t, t\u1eeb ng\u00f4n ng\u1eef c\u01a1 th\u1ec3, s\u1ef1 thay \u0111\u1ed5i trong ng\u1eef \u0111i\u1ec7u cho \u0111\u1ebfn nh\u1eefng d\u1ea5u hi\u1ec7u phi l\u1eddi n\u00f3i. Kh\u1ea3 n\u0103ng “\u0111\u1ecdc v\u1ecb” n\u00e0y gi\u00fap h\u1ecd n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, \u0111i\u1ec1u m\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 m\u1ea3i m\u00ea n\u00f3i s\u1ebd b\u1ecf l\u1ee1.<\/li>\n\n\n\n
  • S\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng:<\/strong> H\u1ecd kh\u00f4ng bao gi\u1edd \u1ee9ng bi\u1ebfn ng\u1eabu h\u1ee9ng. Thay v\u00e0o \u0111\u00f3, ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00e0 chu\u1ea9n b\u1ecb m\u1ed9t k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng cho m\u1ecdi cu\u1ed9c g\u1eb7p. S\u1ef1 t\u1ef1 tin c\u1ee7a h\u1ecd \u0111\u1ebfn t\u1eeb s\u1ef1 chu\u1ea9n b\u1ecb, kh\u00f4ng ph\u1ea3i s\u1ef1 b\u1ed9c ph\u00e1t.<\/li>\n\n\n\n
  • X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc:<\/strong> Ng\u01b0\u1eddi h\u01b0\u1edbng n\u1ed9i kh\u00f4ng theo \u0111u\u1ed5i m\u1ed9t danh s\u00e1ch d\u00e0i nh\u1eefng m\u1ed1i quan h\u1ec7 “s\u01a1 s\u01a1”. H\u1ecd t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, t\u1ea1o d\u1ef1ng nh\u1eefng k\u1ebft n\u1ed1i ch\u00e2n th\u00e0nh v\u00e0 b\u1ec1n v\u1eefng. V\u1edbi h\u1ecd, m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh gi\u00e1 tr\u1ecb h\u01a1n h\u00e0ng t\u00e1 kh\u00e1ch h\u00e0ng h\u1eddi h\u1ee3t.<\/li>\n<\/ul>\n\n\n\n

    “Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi suy ngh\u0129 c\u1ee7a h\u1ea7u h\u1ebft ch\u00fang ta khi cho r\u1eb1ng c\u1ee9 n\u00f3i nhi\u1ec1u, n\u00f3i to v\u00e0 hay c\u01b0\u1eddi l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh ra \u0111\u1ec3 l\u00e0m sales, d\u00e2n sales gi\u1ecfi th\u1ef1c s\u1ef1 l\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00f3i \u00edt v\u00e0 bi\u1ebft gi\u1eef im l\u1eb7ng l\u00e0 v\u00e0ng.”<\/p>\n\n\n\n

    2. \u0110\u1eebng C\u1ed1 B\u00e1n, H\u00e3y B\u1eaft \u0110\u1ea7u “Cho \u0110i”<\/strong><\/h4>\n\n\n\n

    B\u1ea3n ch\u1ea5t t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi l\u00e0 c\u00f3 t\u00e2m l\u00fd “kh\u00e1ng c\u1ef1 b\u00e1n h\u00e0ng”. Ngay khi nh\u1eadn ra ai \u0111\u00f3 \u0111ang c\u1ed1 g\u1eafng b\u00e1n th\u1ee9 g\u00ec \u0111\u00f3 cho m\u00ecnh, m\u1ed9t b\u1ee9c t\u01b0\u1eddng ph\u00f2ng th\u1ee7 v\u00f4 h\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c d\u1ef1ng l\u00ean.<\/p>\n\n\n\n

    H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n b\u00e1n \u0111\u0129a CD \u1edf m\u1ed9t l\u1ec5 h\u1ed9i \u00e2m nh\u1ea1c. N\u1ebfu b\u1ea1n c\u1ee9 ra r\u1ea3 “Mua \u0111\u0129a CD \u0111i!”, m\u1ecdi ng\u01b0\u1eddi s\u1ebd tr\u00e1nh xa b\u1ea1n. Nh\u01b0ng n\u1ebfu c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 “\u0111\u1eb7t tai nghe v\u00e0o tai kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd th\u01b0\u1edfng th\u1ee9c \u00e2m nh\u1ea1c mi\u1ec5n ph\u00ed”, c\u00e2u chuy\u1ec7n s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c. Khi \u0111\u00f3, b\u1ea1n kh\u00f4ng b\u00e1n, b\u1ea1n \u0111ang “cho \u0111i” m\u1ed9t tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n

    Trong th\u1eddi \u0111\u1ea1i s\u1ed1, tri\u1ebft l\u00fd n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “Inbound Marketing” hay “Content Marketing”. Thay v\u00ec \u0111\u1ea9y qu\u1ea3ng c\u00e1o v\u00e0o m\u1eb7t kh\u00e1ch h\u00e0ng, nh\u1eefng doanh nghi\u1ec7p th\u00f4ng minh nh\u1ea5t t\u1ea1o ra nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 h\u1eefu \u00edch: b\u00e0i vi\u1ebft blog gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, video chia s\u1ebb kinh nghi\u1ec7m, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn chuy\u00ean s\u00e2u… H\u1ecd thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean b\u1eb1ng c\u00e1ch “cho \u0111i” gi\u00e1 tr\u1ecb tr\u01b0\u1edbc.<\/p>\n\n\n\n

    HubSpot, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m tr\u1ecb gi\u00e1 25 t\u1ef7 \u0111\u00f4 la, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ho\u00e0n to\u00e0n d\u1ef1a tr\u00ean tri\u1ebft l\u00fd n\u00e0y. H\u1ecd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t g\u00e3 kh\u1ed5ng l\u1ed3 b\u1eb1ng c\u00e1ch cung c\u1ea5p mi\u1ec5n ph\u00ed nh\u1eefng ki\u1ebfn th\u1ee9c marketing v\u00e0 b\u00e1n h\u00e0ng gi\u00e1 tr\u1ecb nh\u1ea5t cho c\u1ed9ng \u0111\u1ed3ng, tr\u01b0\u1edbc c\u1ea3 khi kh\u00e1ch h\u00e0ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

    3. S\u1ea3n Ph\u1ea9m T\u1ed1t Nh\u1ea5t Ch\u00ednh L\u00e0 S\u1ef1 T\u1ef1 Tin C\u1ee7a B\u1ea1n<\/strong><\/h4>\n\n\n\n

    Tr\u01b0\u1edbc khi b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m, b\u1ea1n ph\u1ea3i “b\u00e1n” \u0111\u01b0\u1ee3c s\u1ef1 t\u1ef1 tin c\u1ee7a ch\u00ednh m\u00ecnh. S\u1ef1 thi\u1ebfu t\u1ef1 tin s\u1ebd b\u1ecb kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn ngay l\u1eadp t\u1ee9c qua t\u1eebng l\u1eddi n\u00f3i, c\u1eed ch\u1ec9. N\u00f3 c\u00f3 s\u1ee9c t\u00e0n ph\u00e1 m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 l\u1eddi t\u1eeb ch\u1ed1i n\u00e0o.<\/p>\n\n\n\n

    C\u00e2u chuy\u1ec7n c\u1ee7a Joe Gillard l\u00e0 m\u1ed9t minh ch\u1ee9ng. Khi \u0111\u1ebfn xin vi\u1ec7c t\u1ea1i m\u1ed9t \u0111\u1ea1i l\u00fd \u00f4 t\u00f4, v\u1ecb gi\u00e1m \u0111\u1ed1c kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh tuy\u1ec3n d\u1ee5ng anh. Thay v\u00ec n\u1ea3n l\u00f2ng, Joe tuy\u00ean b\u1ed1 \u0111\u1ea7y t\u1ef1 tin: “N\u1ebfu c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c, t\u00f4i c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 k\u1ef7 l\u1ee5c b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty ta trong 2 th\u00e1ng.” S\u1ef1 t\u1ef1 tin m\u00e3nh li\u1ec7t \u0111\u00f3 \u0111\u00e3 mang l\u1ea1i cho anh c\u00f4ng vi\u1ec7c, v\u00e0 \u0111\u00fang nh\u01b0 l\u1eddi n\u00f3i, anh \u0111\u00e3 ph\u00e1 v\u1ee1 k\u1ef7 l\u1ee5c.<\/p>\n\n\n\n

    Ng\u01b0\u1ee3c l\u1ea1i, h\u00e3y xem c\u00e2u chuy\u1ec7n c\u1ee7a Kris, m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1edbi. Nghe \u0111\u1ed3ng nghi\u1ec7p n\u00f3i r\u1eb1ng v\u1ecb gi\u00e1m \u0111\u1ed1c s\u1eafp g\u1eb7p r\u1ea5t kh\u00f3 t\u00ednh, anh ta \u0111\u00e3 \u0111\u1ec3 n\u1ed7i s\u1ee3 h\u00e3i v\u00e0 lo l\u1eafng l\u1ea5n \u00e1t. Su\u1ed1t bu\u1ed5i g\u1eb7p, Kris th\u1ea5p th\u1ecfm, n\u00f3i n\u0103ng l\u00fang t\u00fang v\u00e0 kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh. K\u1ebft qu\u1ea3, v\u1ecb gi\u00e1m \u0111\u1ed1c kh\u00f4ng c\u00f2n thi\u1ec7n ch\u00ed h\u1ee3p t\u00e1c.<\/p>\n\n\n\n

    Quy lu\u1eadt \u1edf \u0111\u00e2y kh\u00f4ng th\u1ec3 r\u00f5 r\u00e0ng h\u01a1n: Ni\u1ec1m tin c\u1ee7a b\u1ea1n v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 v\u00e0o ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng s\u1ebd ‘mua’ v\u00e0 n\u00f3 c\u00f3 s\u1ee9c lan t\u1ecfa m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 k\u1ecbch b\u1ea3n b\u00e1n h\u00e0ng hay l\u1eddi qu\u1ea3ng c\u00e1o n\u00e0o.<\/p>\n\n\n\n

    4. Ngh\u1ec7 Thu\u1eadt \u0110\u1eb7t C\u00e2u H\u1ecfi: B\u1eadc Th\u1ea7y B\u00e1n H\u00e0ng Kh\u00f4ng N\u00f3i, H\u1ecd H\u1ecfi<\/strong><\/h4>\n\n\n\n

    M\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng xu\u1ea5t s\u1eafc kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi n\u00f3i hay nh\u1ea5t, m\u00e0 l\u00e0 ng\u01b0\u1eddi bi\u1ebft \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u00fang nh\u1ea5t. C\u00e2u h\u1ecfi \u0111\u00fang s\u1ebd d\u1eabn d\u1eaft cu\u1ed9c tr\u00f2 chuy\u1ec7n, kh\u01a1i g\u1ee3i nhu c\u1ea7u v\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 thuy\u1ebft ph\u1ee5c ch\u00ednh h\u1ecd.<\/p>\n\n\n\n

    H\u00e3y l\u00e0m ch\u1ee7 c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1eb7t c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n

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    • Chi\u1ebfn thu\u1eadt “r\u00e0ng bu\u1ed9c”:<\/strong> Khi kh\u00e1ch h\u00e0ng h\u1ecfi: “C\u00e1i n\u00e0y c\u00f3 m\u00e0u xanh kh\u00f4ng?”. \u0110\u1eebng ch\u1ec9 tr\u1ea3 l\u1eddi “C\u00f3”. H\u00e3y h\u1ecfi l\u1ea1i: “N\u1ebfu c\u00f3 m\u00e0u xanh th\u00ec anh c\u00f3 mu\u1ed1n mua n\u00f3 hay kh\u00f4ng \u1ea1?”. C\u00e2u h\u1ecfi n\u00e0y gi\u00fap x\u00e1c nh\u1eadn \u00fd \u0111\u1ecbnh mua h\u00e0ng th\u1eadt s\u1ef1 v\u00e0 \u0111\u01b0a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi vi\u1ec7c ch\u1ed1t \u0111\u01a1n.<\/li>\n\n\n\n
    • Chi\u1ebfn thu\u1eadt “\u0111\u01b0a ra l\u1ef1a ch\u1ecdn”:<\/strong> Thay v\u00ec h\u1ecfi m\u1ed9t c\u00e2u h\u1ecfi \u0111\u00f3ng nh\u01b0 “C\u00f4 c\u00f3 mua kh\u00f4ng?”, h\u00e3y \u0111\u01b0a ra l\u1ef1a ch\u1ecdn: “C\u00f4 mu\u1ed1n b\u1ed9 d\u00e0nh cho b\u00e0n n\u0103m ng\u01b0\u1eddi \u0103n hay b\u1ea3y ng\u01b0\u1eddi \u1ea1?”. C\u00e1ch h\u1ecfi n\u00e0y gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh mua v\u00e0 ch\u1ec9 \u0111ang l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n, gi\u00fap h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng.<\/li>\n\n\n\n
    • C\u00e2u h\u1ecfi g\u1ee3i m\u1edf v\u1ea5n \u0111\u1ec1:<\/strong> Thay v\u00ec thao thao b\u1ea5t tuy\u1ec7t v\u1ec1 t\u00ednh n\u0103ng, h\u00e3y h\u1ecfi nh\u1eefng c\u00e2u kh\u01a1i g\u1ee3i “n\u1ed7i \u0111au” c\u1ee7a kh\u00e1ch h\u00e0ng: “Anh\/ch\u1ecb c\u00f3 h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty kh\u00f4ng?”, “Sau m\u1ed9t th\u1eddi gian s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb l\u00e2u nh\u01b0 th\u1ebf, anh\/ch\u1ecb \u0111\u00e3 g\u1eb7p ph\u1ea3i tr\u1ee5c tr\u1eb7c n\u00e0o ch\u01b0a?”, “S\u1ef1 tr\u1ee5c tr\u1eb7c n\u00e0o kh\u00f3 gi\u1ea3i quy\u1ebft nh\u1ea5t?”, “Ch\u1eafc v\u1edbi thi\u1ebft b\u1ecb n\u00e0y kh\u00f3 l\u00f2ng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ecbnh m\u1ee9c c\u00f4ng vi\u1ec7c c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 ch\u00ednh x\u00e1c cao nh\u01b0 th\u1ebf n\u00e0y?”<\/li>\n\n\n\n
    • C\u00e2u h\u1ecfi \u0111\u1ecbnh h\u01b0\u1edbng gi\u1ea3i ph\u00e1p:<\/strong> Sau khi kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1, h\u00e3y \u0111\u1ecbnh h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n: “N\u1ebfu mua thi\u1ebft b\u1ecb m\u1edbi n\u00e0y th\u00ec c\u00f3 gi\u00fap \u00edch \u0111\u01b0\u1ee3c g\u00ec cho anh\/ch\u1ecb kh\u00f4ng?”, “S\u1ebfp c\u1ee7a anh\/ch\u1ecb c\u00f3 th\u1ec3 quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec \u1edf nh\u1eefng thi\u1ebft b\u1ecb m\u1edbi n\u00e0y?”, “C\u00f3 b\u00f5 c\u00f4ng kh\u00f4ng, n\u1ebfu c\u00e1c s\u1ef1 c\u1ed1 \u00edt \u0111i v\u00e0 chi ph\u00ed cho l\u0129nh v\u1ef1c n\u00e0y s\u1ebd gi\u1ea3m t\u1edbi 10%?”, “Anh\/ch\u1ecb n\u00f3i g\u00ec v\u1ec1 vi\u1ec7c t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5?”.<\/li>\n<\/ul>\n\n\n\n

      \u0110\u1ed3ng th\u1eddi, h\u00e3y tuy\u1ec7t \u0111\u1ed1i tr\u00e1nh nh\u1eefng c\u00e2u n\u00f3i ph\u00e1 v\u1ee1 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n

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      • “T\u00f4i kh\u00f4ng bi\u1ebft” (Thay v\u00e0o \u0111\u00f3: “T\u00f4i s\u1ebd ki\u1ec3m tra l\u1ea1i th\u00f4ng tin n\u00e0y cho b\u1ea1n ngay.”)<\/li>\n\n\n\n
      • “\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u00f4i” (Thay v\u00e0o \u0111\u00f3: “\u0110\u1ec3 t\u00f4i k\u1ebft n\u1ed1i b\u1ea1n v\u1edbi ng\u01b0\u1eddi c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.”)<\/li>\n\n\n\n
      • “Anh\/ch\u1ecb \u0111\u1eebng lo” (Thay v\u00e0o \u0111\u00f3: H\u00e3y ch\u1ec9 ra l\u00fd do t\u1ea1i sao h\u1ecd kh\u00f4ng c\u1ea7n lo l\u1eafng v\u00e0 cam k\u1ebft h\u1ed7 tr\u1ee3).<\/li>\n<\/ul>\n\n\n\n

        5. Bi\u1ebfn L\u1eddi T\u1eeb Ch\u1ed1i Th\u00e0nh C\u01a1 H\u1ed9i V\u00e0ng<\/strong><\/h4>\n\n\n\n

        B\u1ecb t\u1eeb ch\u1ed1i l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng. N\u1ed7i s\u1ee3 b\u1ecb t\u1eeb ch\u1ed1i ch\u00ednh l\u00e0 r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t ng\u0103n b\u1ea1n \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

        “Nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng lu\u00f4n ph\u1ea3i l\u00e0m b\u1ea1n v\u1edbi s\u1ef1 t\u1eeb ch\u1ed1i. Nh\u1eefng ai chi\u1ebfn th\u1eafng \u0111\u01b0\u1ee3c s\u1ef1 t\u1eeb ch\u1ed1i s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.” \u2013 Jack Welch<\/p>\n\n\n\n

        T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c \u1edf \u0111\u00e2y l\u00e0 ph\u1ea3i hi\u1ec3u r\u1eb1ng: m\u1ed9t l\u1eddi t\u1eeb ch\u1ed1i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac, m\u00e0 l\u00e0 m\u1ed9t y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00eam th\u00f4ng tin. N\u00f3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u cho th\u1ea5y kh\u00e1ch h\u00e0ng ch\u01b0a th\u1ea5y \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh. C\u00f3 hai c\u00e1ch \u0111\u1ec3 x\u1eed l\u00fd \u0111i\u1ec1u n\u00e0y:<\/p>\n\n\n\n

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        1. Ph\u1ea3n \u1ee9ng (Reactive):<\/strong> Khi l\u1eddi t\u1eeb ch\u1ed1i \u0111\u00e3 x\u1ea3y ra, h\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i kh\u00e1m ph\u00e1. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 tranh c\u00e3i, m\u00e0 l\u00e0 t\u00ecm hi\u1ec3u “l\u00fd do th\u1ef1c s\u1ef1”. H\u00e3y h\u1ecfi m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh: “T\u00f4i c\u00f3 th\u1ec3 h\u1ecfi l\u00fd do v\u00ec sao anh\/ch\u1ecb c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m n\u00e0y ch\u01b0a ph\u00f9 h\u1ee3p kh\u00f4ng \u1ea1?”. C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd cho b\u1ea1n th\u00f4ng tin qu\u00fd gi\u00e1 \u0111\u1ec3 x\u1eed l\u00fd ho\u1eb7c h\u1ecdc h\u1ecfi cho nh\u1eefng l\u1ea7n sau.<\/li>\n\n\n\n
        2. Ch\u1ee7 \u0111\u1ed9ng (Proactive):<\/strong> S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt \u0111\u1ec3 ch\u1eb7n tr\u01b0\u1edbc nh\u1eefng l\u1eddi t\u1eeb ch\u1ed1i ti\u1ec1m t\u00e0ng. M\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 “Gi\u01b0\u01a1ng \u0110\u00f4ng k\u00edch T\u00e2y”, t\u1ee9c l\u00e0 lu\u00f4n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn gi\u00e1 c\u1ea3 sau c\u00f9ng. M\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u1eadc th\u1ea7y s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb, tr\u00ecnh b\u00e0y l\u1ee3i \u00edch, ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u00e0n to\u00e0n b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi gi\u00e1 tr\u1ecb, v\u1ea5n \u0111\u1ec1 gi\u00e1 c\u1ea3 s\u1ebd tr\u1edf n\u00ean \u00edt nh\u1ea1y c\u1ea3m h\u01a1n r\u1ea5t nhi\u1ec1u.<\/li>\n<\/ol>\n\n\n\n

          6. Gi\u1eef Ch\u00e2n M\u1ed9t Kh\u00e1ch H\u00e0ng C\u0169 Gi\u00e1 Tr\u1ecb H\u01a1n T\u00ecm 10 Kh\u00e1ch H\u00e0ng M\u1edbi<\/strong><\/h4>\n\n\n\n

          Nhi\u1ec1u ng\u01b0\u1eddi l\u1ea7m t\u01b0\u1edfng r\u1eb1ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t cu\u1ed9c \u0111i s\u0103n li\u00ean t\u1ee5c, lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0: gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 d\u1ec5 d\u00e0ng, \u00edt t\u1ed1n k\u00e9m v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

          M\u1ed9t s\u1ef1 th\u1eadt t\u00e2m l\u00fd \u0111\u00e1ng ng\u1ea1c nhi\u00ean: nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng ph\u00e0n n\u00e0n nhi\u1ec1u h\u01a1n. T\u1ea1i sao? B\u1edfi v\u00ec h\u1ecd th\u1ef1c s\u1ef1 quan t\u00e2m. H\u1ecd mu\u1ed1n v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi b\u1ea1n. Nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u00e0 im l\u1eb7ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd r\u1eddi b\u1ecf b\u1ea1n. V\u00ec v\u1eady, h\u00e3y tr\u00e2n tr\u1ecdng nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n, ch\u00fang l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7.<\/p>\n\n\n\n

          M\u1ed9t th\u1ee7 thu\u1eadt quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ef1 h\u00e0i l\u00f2ng l\u00e0 “h\u1ee9a \u00edt h\u01a1n, l\u00e0m nhi\u1ec1u h\u01a1n”. N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 giao h\u00e0ng trong 2 gi\u1edd, h\u00e3y n\u00f3i v\u1edbi kh\u00e1ch l\u00e0 3 gi\u1edd. Vi\u1ec7c giao h\u00e0ng s\u1edbm h\u01a1n k\u1ef3 v\u1ecdng s\u1ebd t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m v\u01b0\u1ee3t tr\u1ed9i v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng tuy\u1ec7t \u0111\u1ed1i. Cu\u1ed1i c\u00f9ng, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 giao l\u01b0u, t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169. M\u1ed9t cu\u1ed9c g\u1ecdi h\u1ecfi th\u0103m, m\u1ed9t email chia s\u1ebb th\u00f4ng tin h\u1eefu \u00edch s\u1ebd c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh v\u00e0 m\u1edf ra v\u00f4 s\u1ed1 c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

          7. X\u00e2y D\u1ef1ng “C\u1ed7 M\u00e1y” B\u00e1n H\u00e0ng Ho\u1ea1t \u0110\u1ed9ng 24\/7<\/strong><\/h4>\n\n\n\n

          B\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1 1-1 hay nh\u1eefng cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i. \u0110\u00f3 l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng th\u00f4ng minh l\u00e0m vi\u1ec7c cho b\u1ea1n ngay c\u1ea3 khi b\u1ea1n \u0111ang ng\u1ee7. \u0110\u00f3 ch\u00ednh l\u00e0 “c\u1ed7 m\u00e1y” b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n

          Trong th\u1eddi \u0111\u1ea1i s\u1ed1, “c\u1ed7 m\u00e1y” n\u00e0y ch\u00ednh l\u00e0 h\u1ec7 sinh th\u00e1i n\u1ed9i dung c\u1ee7a b\u1ea1n\u2014nh\u1eefng t\u00e0i s\u1ea3n s\u1ed1 l\u00e0m vi\u1ec7c kh\u00f4ng ng\u1eebng ngh\u1ec9 \u0111\u1ec3 thu h\u00fat, gi\u00e1o d\u1ee5c, v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ch\u00fang l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng m\u1eabn c\u00e1n nh\u1ea5t, kh\u00f4ng bao gi\u1edd \u0111\u00f2i t\u0103ng l\u01b0\u01a1ng hay xin ngh\u1ec9 ph\u00e9p. C\u1ee5 th\u1ec3:<\/p>\n\n\n\n

            \n
          • M\u1ed9t b\u00e0i vi\u1ebft blog \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a SEO<\/strong> v\u1ec1 ‘c\u00e1ch ch\u1ecdn m\u1ef9 ph\u1ea9m cho da d\u1ea7u’ ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n 24\/7, thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ngay khi h\u1ecd t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p.<\/li>\n\n\n\n
          • M\u1ed9t chu\u1ed7i email t\u1ef1 \u0111\u1ed9ng<\/strong> sau khi kh\u00e1ch h\u00e0ng t\u1ea3i ebook mi\u1ec5n ph\u00ed \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ng\u01b0\u1eddi nu\u00f4i d\u01b0\u1ee1ng quan h\u1ec7, x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eebng ng\u00e0y trong h\u00f2m th\u01b0 c\u1ee7a h\u1ecd.<\/li>\n\n\n\n
          • M\u1ed9t k\u00eanh YouTube v\u1edbi c\u00e1c video h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m<\/strong> ch\u00ednh l\u00e0 \u0111\u1ed9i ng\u0169 demo s\u1ea3n ph\u1ea9m kh\u00f4ng bao gi\u1edd m\u1ec7t m\u1ecfi c\u1ee7a b\u1ea1n. \u0110\u00e2y ch\u00ednh l\u00e0 tri\u1ebft l\u00fd \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean HubSpot m\u00e0 ch\u00fang ta \u0111\u00e3 n\u00f3i \u1edf ph\u1ea7n 2. ‘C\u1ed7 m\u00e1y’ 25 t\u1ef7 \u0111\u00f4 c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y b\u1eb1ng g\u1ea1ch v\u1eefa, m\u00e0 b\u1eb1ng h\u00e0ng ng\u00e0n b\u00e0i blog, ebook v\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed\u2014nh\u1eefng t\u00e0i s\u1ea3n s\u1ed1 l\u00e0m vi\u1ec7c kh\u00f4ng ng\u1eebng ngh\u1ec9.<\/li>\n<\/ul>\n\n\n\n

            Ch\u00eca kh\u00f3a \u0111\u1ec3 c\u1ed7 m\u00e1y n\u00e0y ng\u00e0y c\u00e0ng m\u1ea1nh m\u1ebd n\u1eb1m \u1edf hai nguy\u00ean t\u1eafc v\u00e0ng: “t\u00e1i \u0111\u1ea7u t\u01b0” v\u00e0 “l\u00e3i k\u00e9p”. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh “Digital Asset Scaling” (M\u1edf r\u1ed9ng quy m\u00f4 T\u00e0i s\u1ea3n s\u1ed1), ngh\u0129a l\u00e0 kh\u00f4ng ch\u1ec9 t\u1ea1o ra n\u1ed9i dung, m\u00e0 ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 nh\u00e2n b\u1ea3n v\u00e0 khu\u1ebfch \u0111\u1ea1i gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang theo th\u1eddi gian. H\u00e3y d\u00f9ng l\u1ee3i nhu\u1eadn (th\u1eddi gian, ti\u1ec1n b\u1ea1c, s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng) \u0111\u1ec3 li\u00ean t\u1ee5c t\u00e1i \u0111\u1ea7u t\u01b0, m\u1edf r\u1ed9ng v\u00e0 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng n\u1ed9i dung c\u1ee7a b\u1ea1n. Theo th\u1eddi gian, hi\u1ec7u \u1ee9ng qu\u1ea3 c\u1ea7u tuy\u1ebft s\u1ebd xu\u1ea5t hi\u1ec7n: l\u01b0\u1ee3ng truy c\u1eadp t\u0103ng theo c\u1ea5p s\u1ed1 nh\u00e2n, danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ng\u00e0y c\u00e0ng d\u00e0i, v\u00e0 doanh thu \u0111\u1ebfn m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

            ——————————————————————————–<\/p>\n\n\n\n

            PH\u1ea6N K\u1ebeT LU\u1eacN<\/strong><\/h3>\n\n\n\n

            B\u00e1n h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn c\u1ee7a s\u1ef1 \u00e9p bu\u1ed9c, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ee7a s\u1ef1 thu h\u00fat. T\u01b0 duy \u0111\u00e3 thay \u0111\u1ed5i: t\u1eeb n\u00f3i sang l\u1eafng nghe, t\u1eeb ch\u00e8o k\u00e9o sang cho \u0111i gi\u00e1 tr\u1ecb, t\u1eeb giao d\u1ecbch \u0111\u01a1n l\u1ebb sang x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, v\u00e0 t\u1eeb n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n sang ki\u1ebfn t\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng. Khi b\u1ea1n n\u1eafm v\u1eefng nh\u1eefng s\u1ef1 th\u1eadt n\u00e0y, b\u00e1n h\u00e0ng s\u1ebd kh\u00f4ng c\u00f2n l\u00e0 g\u00e1nh n\u1eb7ng, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t k\u1ef9 n\u0103ng t\u1ef1 nhi\u00ean, ch\u00e2n th\u00e0nh v\u00e0 \u0111\u1ea7y s\u1ee9c m\u1ea1nh.<\/p>\n\n\n\n

            N\u1ebfu ng\u00e0y mai b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0m m\u1ed9t \u0111i\u1ec1u kh\u00e1c \u0111i, b\u1ea1n s\u1ebd ch\u1ecdn “b\u00e1n” m\u1ed9t s\u1ea3n ph\u1ea9m hay “t\u1ea1o ra” m\u1ed9t gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n

            H\u00e3y chia s\u1ebb b\u00e0i vi\u1ebft n\u00e0y n\u1ebfu b\u1ea1n th\u1ea5y n\u00f3 h\u1eefu \u00edch, v\u00e0 \u0111\u1ec3 l\u1ea1i b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi v\u1ec1 s\u1ef1 th\u1eadt n\u00e0o khi\u1ebfn b\u1ea1n t\u00e2m \u0111\u1eafc nh\u1ea5t nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

            PH\u1ea6N M\u1ede \u0110\u1ea6U B\u1ea1n c\u00f3 bao gi\u1edd c\u1ea3m th\u1ea5y hai ch\u1eef “b\u00e1n h\u00e0ng” th\u1eadt ng\u01b0\u1ee3ng ng\u00f9ng, \u00e9p bu\u1ed9c? C\u00f3 khi n\u00e0o n\u00f3 g\u1ee3i l\u00ean h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng phi\u1ec1n ph\u1ee9c, lu\u00f4n t\u00ecm c\u00e1ch thuy\u1ebft ph\u1ee5c b\u1ea1n mua th\u1ee9 g\u00ec \u0111\u00f3 b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n? N\u1ebfu c\u00f3, \u0111\u00e3 \u0111\u1ebfn l\u00fac ch\u00fang ta thay […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-41","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=41"}],"version-history":[{"count":4,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/41\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/41\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}