{"id":43,"date":"2025-12-21T17:23:27","date_gmt":"2025-12-21T17:23:27","guid":{"rendered":"https:\/\/bsphanhongson.com\/?p=43"},"modified":"2025-12-24T00:55:06","modified_gmt":"2025-12-24T00:55:06","slug":"bi-mat-ban-hang-online-7-su-that-nguoc-doi-giup-ban-thoat-canh-leo-teo-va-bung-no-doanh-so","status":"publish","type":"post","link":"https:\/\/bsphanhongson.com\/?p=43","title":{"rendered":"B\u00ed M\u1eadt B\u00e1n H\u00e0ng Online: 7 S\u1ef1 Th\u1eadt Ng\u01b0\u1ee3c \u0110\u1eddi Gi\u00fap B\u1ea1n Tho\u00e1t C\u1ea3nh “L\u00e8o T\u00e8o” v\u00e0 B\u00f9ng N\u1ed5 Doanh S\u1ed1"},"content":{"rendered":"\n

Gi\u1edbi thi\u1ec7u: V\u01b0\u1ee3t Qua L\u1ed1i M\u00f2n T\u01b0 Duy<\/h3>\n\n\n\n

B\u1ea1n \u0111ang<\/a> t\u1ef1 h\u1ecfi v\u00ec sao c\u00f9ng kinh doanh online v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 ph\u01b0\u01a1ng<\/a> th\u1ee9c t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng doanh thu ch\u1ec9 \u201cl\u00e8o t\u00e8o\u201d, trong khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00e1n tr\u0103m \u0111\u01a1n m\u1ed9t ng\u00e0y? N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t l\u1ed1i \u0111i kh\u00e1c bi\u1ec7t, b\u00e0i vi\u1ebft n\u00e0y kh\u00f4ng d\u00e0nh cho nh\u1eefng l\u1eddi khuy\u00ean s\u00e1o r\u1ed7ng.<\/p>\n\n\n\n

Ch\u00fang ta s\u1ebd c\u00f9ng nhau l\u1eadt m\u1edf 7 s\u1ef1 th\u1eadt “ng\u01b0\u1ee3c \u0111\u1eddi” nh\u01b0ng l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a v\u00e0ng gi\u00fap nh\u1eefng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u b\u1ee9t ph\u00e1. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m c\u1ee7a c\u00e1c chuy\u00ean gia, nh\u1eefng g\u00f3c nh\u00ecn s\u1ebd thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn vi\u1ec7c b\u00e1n h\u00e0ng tr\u00ean Internet. H\u00e3y chu\u1ea9n b\u1ecb cho m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng trong t\u01b0 duy kinh doanh c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n\n\n\n

1. S\u1ef1 th\u1eadt #1: Kh\u00e1ch h\u00e0ng kh\u00f4ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n

\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00fa s\u1ed1c, nh\u01b0ng s\u1ef1 th\u1eadt l\u00e0: kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 quan t\u00e2m \u0111\u1ebfn chai “men vi sinh” hay b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o b\u1ea1n \u0111ang b\u00e1n. Sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng, nh\u01b0 chuy\u00ean gia Ph\u1ea1m Th\u00e0nh Long \u0111\u00e3 ch\u1ec9 ra, l\u00e0 ch\u1ec9 t\u1eadp trung n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u01b0 duy \u0111\u00fang l\u00e0 ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd kh\u00f4ng l\u00ean m\u1ea1ng \u0111\u1ec3 t\u00ecm “men vi sinh”, h\u1ecd t\u00ecm c\u00e1ch x\u1eed l\u00fd “b\u1ec7nh t\u00f4m ph\u00e2n tr\u1eafng” hay “t\u00f4m ch\u1ebft h\u00e0ng lo\u1ea1t”. Trong khi \u0111\u00e1m \u0111\u00f4ng m\u1ea3i m\u00ea gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, nh\u1eefng ng\u01b0\u1eddi kinh doanh th\u00e0nh c\u00f4ng l\u1ea1i \u0111i ng\u01b0\u1ee3c d\u00f2ng b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: “Ng\u01b0\u1eddi d\u00f9ng h\u1ecd \u0111ang t\u00ecm c\u00e1i g\u00ec ch\u1ee9 kh\u00f4ng ph\u1ea3i ta mu\u1ed1n n\u00f3i c\u00e1i g\u00ec”<\/strong>.<\/p>\n\n\n\n

H\u00e3y ng\u1eebng l\u00e0m video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, thay v\u00e0o \u0111\u00f3 h\u00e3y t\u1ea1o ra nh\u1eefng n\u1ed9i dung gi\u1ea3i quy\u1ebft tr\u1ef1c ti\u1ebfp n\u1ed7i \u0111au m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang \u0111\u1ed1i m\u1eb7t. Khi b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi cung c\u1ea5p gi\u1ea3i ph\u00e1p, b\u1ea1n t\u1ef1 \u0111\u1ed9ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh chuy\u00ean gia v\u00e0 chi\u1ebfm tr\u1ecdn ni\u1ec1m tin c\u1ee7a h\u1ecd. L\u00fac \u0111\u00f3, vi\u1ec7c b\u00e1n h\u00e0ng s\u1ebd tr\u1edf n\u00ean t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n

2. S\u1ef1 th\u1eadt #2: M\u1ecf v\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 kh\u00e1ch h\u00e0ng c\u0169, kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng m\u1edbi<\/h3>\n\n\n\n

Khi \u0111\u00e3 hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m m\u00e0 mua gi\u1ea3i ph\u00e1p, c\u00e2u h\u1ecfi ti\u1ebfp theo l\u00e0: ch\u00fang ta n\u00ean t\u1eadp trung b\u00e1n gi\u1ea3i ph\u00e1p n\u00e0y cho ai tr\u01b0\u1edbc ti\u00ean? T\u01b0 duy th\u00f4ng th\u01b0\u1eddng s\u1ebd th\u00fac gi\u1ee5c b\u1ea1n \u0111i t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi. Nh\u01b0ng s\u1ef1 th\u1eadt ng\u01b0\u1ee3c \u0111\u1eddi l\u00e0, t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua h\u00e0ng.<\/p>\n\n\n\n

Nhi\u1ec1u ch\u1ee7 shop online b\u1ecb \u00e1m \u1ea3nh b\u1edfi vi\u1ec7c ph\u1ea3i li\u00ean t\u1ee5c s\u0103n l\u00f9ng kh\u00e1ch m\u1edbi m\u00e0 qu\u00ean m\u1ea5t r\u1eb1ng c\u00e1c con s\u1ed1 kh\u00f4ng bi\u1ebft n\u00f3i d\u1ed1i:<\/p>\n\n\n\n

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  • Chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1eaft g\u1ea5p 6-7 l\u1ea7n<\/strong> so v\u1edbi gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n
  • T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng 5%<\/strong> c\u00f3 th\u1ec3 t\u0103ng doanh thu c\u00f4ng ty l\u00ean 25-95%<\/strong>.<\/li>\n<\/ul>\n\n\n\n

    Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed marketing kh\u1ed5ng l\u1ed3 m\u00e0 c\u00f2n t\u1ea1o ra ngu\u1ed3n doanh thu b\u1ec1n v\u1eefng. H\u01a1n th\u1ebf n\u1eefa, h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n

    \u201cKh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00e1ch h\u00e0ng, h\u1ecd l\u00e0 nh\u1eefng \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng mi\u1ec5n ph\u00ed c\u1ee7a b\u1ea1n.\u201d<\/p>\n\n\n\n

    H\u00e3y ng\u1eebng vi\u1ec7c ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c “s\u0103n” kh\u00e1ch m\u1edbi v\u00e0 b\u1eaft \u0111\u1ea7u chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c, tri \u00e2n “m\u1ecf v\u00e0ng” \u0111\u00e3 tin t\u01b0\u1edfng b\u1ea1n. \u0110\u00f3 m\u1edbi l\u00e0 con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

    3. S\u1ef1 th\u1eadt #3: B\u1ea1n kh\u00f4ng b\u00e1n t\u00ednh n\u0103ng, b\u1ea1n b\u00e1n m\u1ed9t c\u00e2u chuy\u1ec7n<\/h3>\n\n\n\n

    V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 th\u00e0nh “\u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng mi\u1ec5n ph\u00ed”? C\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c gi\u1ea3m gi\u00e1 th\u00eam cho h\u1ecd, m\u00e0 n\u1eb1m \u1edf m\u1ed9t v\u0169 kh\u00ed c\u00f3 s\u1ee9c m\u1ea1nh k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n nhi\u1ec1u: c\u00e2u chuy\u1ec7n.<\/p>\n\n\n\n

    Vi\u1ec7c ch\u1ec9 li\u1ec7t k\u00ea nh\u1eefng “t\u00ednh n\u0103ng, c\u00f4ng n\u0103ng, l\u1ee3i \u00edch kh\u00f4 khan v\u1ec1 s\u1ea3n ph\u1ea9m” s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 y\u00eau m\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a, s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m, m\u00e0 n\u1eb1m \u1edf c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau n\u00f3.<\/p>\n\n\n\n

    H\u00e3y \u201cb\u00e1n\u201d gi\u1ea3i ph\u00e1p, \u201cb\u00e1n\u201d c\u00e2u chuy\u1ec7n ch\u1ee9 \u0111\u1eebng \u201cb\u00e1n\u201d s\u1ea3n ph\u1ea9m.<\/strong><\/p>\n\n\n\n

    X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u00ednh l\u00e0 “ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng”. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi b\u00e1n s\u1ebd t\u1ea1o ra ni\u1ec1m tin \u2013 y\u1ebfu t\u1ed1 m\u00e0 81% kh\u00e1ch h\u00e0ng<\/strong> cho l\u00e0 quan tr\u1ecdng khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u00e3y nh\u00ecn c\u00e1ch Patagonia<\/strong> b\u00e1n qu\u1ea7n \u00e1o nh\u01b0ng k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, hay TOMS<\/strong> b\u00e1n gi\u00e0y b\u1eb1ng m\u00f4 h\u00ecnh “One for One” \u0111\u1ea7y nh\u00e2n v\u0103n. Ch\u00ednh nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u00e3 t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac s\u00e2u s\u1eafc, bi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eeb ng\u01b0\u1eddi mua h\u00e0ng tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh.<\/p>\n\n\n\n

    4. S\u1ef1 th\u1eadt #4: Gi\u1ea3m gi\u00e1 l\u00e0 “li\u1ec1u thu\u1ed1c phi\u1ec7n”, kh\u00f4ng ph\u1ea3i th\u1ea7n d\u01b0\u1ee3c<\/h3>\n\n\n\n

    Nh\u01b0ng k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n hay l\u00e0 ch\u01b0a \u0111\u1ee7. Nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc sai l\u1ea7m khi cho r\u1eb1ng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 “th\u01b0\u1edfng” cho kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 gi\u1ea3m gi\u00e1. T\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn v\u00f4 s\u1ed1 ch\u1ee7 shop online r\u01a1i v\u00e0o m\u1ed9t c\u00e1i b\u1eaby ng\u1ecdt ng\u00e0o: gi\u1ea3m gi\u00e1. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t li\u1ec1u thu\u1ed1c phi\u1ec7n, mang l\u1ea1i c\u1ea3m gi\u00e1c h\u01b0ng ph\u1ea5n t\u1ee9c th\u1eddi v\u1edbi nh\u1eefng con s\u1ed1 doanh thu t\u0103ng v\u1ecdt, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, n\u00f3 t\u00e0n ph\u00e1 s\u1ee9c kh\u1ecfe c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

    Trong khi \u0111\u00e1m \u0111\u00f4ng lao v\u00e0o cu\u1ed9c chi\u1ebfn gi\u00e1 c\u1ea3, nh\u1eefng ng\u01b0\u1eddi kinh doanh th\u00e0nh c\u00f4ng l\u1ea1i \u0111i ng\u01b0\u1ee3c d\u00f2ng v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m ch\u00ed m\u1ea1ng c\u1ee7a vi\u1ec7c l\u1ea1m d\u1ee5ng gi\u1ea3m gi\u00e1, theo c\u00e1c chuy\u00ean gia t\u1eeb MISA AMIS:<\/p>\n\n\n\n

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    • \u1ea2nh h\u01b0\u1edfng t\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Khi kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n lu\u00f4n trong tr\u1ea1ng th\u00e1i “sale-off”, h\u1ecd s\u1ebd m\u1eb7c \u0111\u1ecbnh \u0111\u00f3 l\u00e0 “s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p” v\u00e0 ch\u1ec9 ch\u1edd \u0111\u1ee3i c\u00e1c \u0111\u1ee3t gi\u1ea3m gi\u00e1 \u0111\u1ec3 mua.<\/li>\n\n\n\n
    • Bi\u00ean l\u1ee3i nhu\u1eadn gi\u1ea3m:<\/strong> C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u00f3 th\u1ec3 “\u0103n m\u00f2n” l\u1ee3i nhu\u1eadn. R\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p doanh thu t\u0103ng v\u1ecdt nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ee3i nhu\u1eadn l\u1ea1i \u00e2m v\u00ec chi ph\u00ed gi\u1ea3m gi\u00e1 qu\u00e1 l\u1edbn.<\/li>\n<\/ul>\n\n\n\n

      H\u00e3y s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 c\u00f3 ch\u1ee7 \u0111\u00edch, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ec3 tri \u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft ho\u1eb7c gi\u1ea3m t\u1ec9 l\u1ec7 hu\u1ef7 b\u1ecf gi\u1ecf h\u00e0ng, thay v\u00ec bi\u1ebfn n\u00f3 th\u00e0nh c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng ch\u00ednh.<\/p>\n\n\n\n

      5. S\u1ef1 th\u1eadt #5: Tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u1ea7u ti\u00ean quan tr\u1ecdng h\u01a1n c\u1ea3 s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

      N\u1ebfu gi\u1ea3m gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 con \u0111\u01b0\u1eddng b\u1ec1n v\u1eefng, v\u1eady \u0111\u00e2u l\u00e0 y\u1ebfu t\u1ed1 th\u1ef1c s\u1ef1 t\u1ea1o n\u00ean l\u00f2ng trung th\u00e0nh ngay t\u1eeb \u0111\u1ea7u? S\u1ef1 th\u1eadt ng\u01b0\u1ee3c \u0111\u1eddi n\u1eb1m \u1edf m\u1ed9t kho\u1ea3nh kh\u1eafc m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng b\u1ecf qua: l\u1ea7n giao d\u1ecbch \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n

      Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1eaft \u0111\u1ea7u sau khi b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m. C\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra l\u00e0: “T\u1ea1i sao ch\u00fang ta kh\u00f4ng ch\u0103m ch\u00fat ngay t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean: khi kh\u00e1ch h\u00e0ng c\u00f3 giao d\u1ecbch \u0111\u1ea7u ti\u00ean v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 t\u1ed1i \u01b0u quy tr\u00ecnh \u201conboard\u201d n\u00e0y?”.<\/p>\n\n\n\n

      Nh\u1eefng tr\u1ee5c tr\u1eb7c, d\u00f9 l\u00e0 nh\u1ecf nh\u1ea5t, trong l\u1ea7n mua \u0111\u1ea7u ti\u00ean s\u1ebd “\u0111\u1ecdng l\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd \u0111\u00e1nh m\u1ea5t \u0111\u1ed9ng l\u1ef1c ra quy\u1ebft \u0111\u1ecbnh mua trong nh\u1eefng l\u1ea7n sau”. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t tr\u1ea3i nghi\u1ec7m xu\u1ea5t s\u1eafc s\u1ebd t\u1ea1o ra thi\u1ec7n c\u1ea3m m\u1ea1nh m\u1ebd. H\u00e3y nh\u00ecn c\u00e1ch Apple Store<\/strong> t\u1ea1o ra quy tr\u00ecnh mua h\u00e0ng v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng ho\u00e0n h\u1ea3o, hay c\u00e1ch Duolingo<\/strong> cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng h\u1ecdc ngay m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u0103ng k\u00fd. H\u1ecd \u0111\u00e3 bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh ng\u01b0\u1eddi d\u00f9ng trung th\u00e0nh ngay t\u1eeb ph\u00fat \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n

      6. S\u1ef1 th\u1eadt #6: B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0m m\u1ecdi th\u1ee9 th\u1ee7 c\u00f4ng<\/h3>\n\n\n\n

      T\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean ho\u00e0n h\u1ea3o nghe c\u00f3 v\u1ebb t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c. L\u00e0m sao m\u1ed9t ch\u1ee7 shop c\u00f3 th\u1ec3 ch\u0103m ch\u00fat cho h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng c\u00f9ng l\u00fac? \u0110\u00e2y l\u00e0 l\u00fac s\u1ef1 th\u1eadt ti\u1ebfp theo xu\u1ea5t hi\u1ec7n \u0111\u1ec3 gi\u1ea3i c\u1ee9u b\u1ea1n.<\/p>\n\n\n\n

      B\u1ea1n c\u00f3 \u0111ang “m\u1ec7t m\u1ecfi v\u00ec ph\u1ea3i b\u00e1n h\u00e0ng th\u1ee7 c\u00f4ng”, tr\u1ea3 l\u1eddi h\u00e0ng tr\u0103m b\u00ecnh lu\u1eadn h\u1ecfi gi\u00e1, size, r\u1ed3i l\u1ea1i “loay hoay v\u1edbi ngu\u1ed3n kh\u00e1ch kh\u00f4ng \u1ed5n \u0111\u1ecbnh”? N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, th\u00ec b\u1ea1n \u0111ang b\u1ecf qua b\u00ed m\u1eadt l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng: h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t “c\u1ed7 m\u00e1y kh\u00f4ng ng\u1ee7”, n\u00f3 t\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn, thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 g\u1eedi email ch\u0103m s\u00f3c h\u1ecd… bi\u1ebfn ti\u1ec1m n\u0103ng th\u00e0nh doanh thu, ngay c\u1ea3 khi b\u1ea1n \u0111ang ng\u1ee7.<\/p>\n\n\n\n

      Trong th\u1eddi \u0111\u1ea1i s\u1ed1, t\u1ef1 \u0111\u1ed9ng h\u00f3a kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn xa x\u1ec9, m\u00e0 l\u00e0 “V\u0168 KH\u00cd T\u1ed0I C\u1ea6N \u0111\u1ec3 b\u1ee9t ph\u00e1”<\/strong>. N\u00f3 gi\u00fap b\u1ea1n tho\u00e1t kh\u1ecfi c\u00e1i b\u1eaby “\u0111\u1ed5i th\u1eddi gian l\u1ea5y ti\u1ec1n”, gi\u1ea3i ph\u00f3ng b\u1ea1n kh\u1ecfi c\u00e1c c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c. H\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u00ecm kh\u00e1ch h\u00e0ng m\u1edbi, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n ‘S\u1ef1 th\u1eadt #2’ \u2013 ch\u0103m s\u00f3c m\u1ecf v\u00e0ng kh\u00e1ch h\u00e0ng c\u0169 m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a v\u00e0 hi\u1ec7u qu\u1ea3, g\u1eedi \u0111i nh\u1eefng th\u00f4ng \u0111i\u1ec7p tri \u00e2n, \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00f4ng t\u1ed1n m\u1ed9t gi\u00e2y lao \u0111\u1ed9ng th\u1ee7 c\u00f4ng.<\/p>\n\n\n\n

      7. S\u1ef1 th\u1eadt #7: Sai l\u1ea7m l\u1edbn nh\u1ea5t l\u00e0 ch\u1ec9 b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t k\u00eanh<\/h3>\n\n\n\n

      Khi h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng \u0111\u00e3 v\u1eadn h\u00e0nh tr\u01a1n tru, gi\u1ea3i ph\u00f3ng b\u1ea1n kh\u1ecfi nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng, b\u1ea1n s\u1ebd c\u00f3 th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 v\u1ec1 m\u1ed9t sai l\u1ea7m chi\u1ebfn l\u01b0\u1ee3c l\u1edbn h\u01a1n: \u0111\u1eb7t c\u01b0\u1ee3c to\u00e0n b\u1ed9 s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a m\u00ecnh v\u00e0o m\u1ed9t n\u01a1i duy nh\u1ea5t.<\/p>\n\n\n\n

      M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 nguy hi\u1ec3m nh\u1ea5t l\u00e0 “ch\u1ec9 b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t k\u00eanh thay v\u00ec tri\u1ec3n khai \u0111a k\u00eanh”. Vi\u1ec7c ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t, nh\u01b0 GHTK c\u1ea3nh b\u00e1o, ch\u1eb3ng kh\u00e1c n\u00e0o “b\u1ecf t\u1ea5t c\u1ea3 tr\u1ee9ng v\u00e0o m\u1ed9t gi\u1ecf”. B\u1ea1n s\u1ebd b\u1ecb gi\u1edbi h\u1ea1n l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ho\u00e0n to\u00e0n b\u1ecb \u0111\u1ed9ng tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i thu\u1eadt to\u00e1n c\u1ee7a n\u1ec1n t\u1ea3ng \u0111\u00f3.<\/p>\n\n\n\n

      M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh th\u00f4ng minh kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c c\u00f3 m\u1eb7t \u1edf kh\u1eafp n\u01a1i, m\u00e0 l\u00e0 hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng: Facebook v\u00e0 Zalo \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft; c\u00e1c s\u00e0n TM\u0110T nh\u01b0 Shopee, Lazada, Tiktok Shop \u0111\u1ec3 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 \u0111ang c\u00f3 nhu c\u1ea7u mua s\u1eafm ngay l\u1eadp t\u1ee9c; v\u00e0 Website l\u00e0 “ng\u00f4i nh\u00e0” c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, n\u01a1i b\u1ea1n to\u00e0n quy\u1ec1n quy\u1ebft \u0111\u1ecbnh lu\u1eadt ch\u01a1i. B\u1ecf qua b\u1ea5t k\u1ef3 k\u00eanh n\u00e0o c\u0169ng l\u00e0 b\u1ecf l\u1ee1 m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110a d\u1ea1ng h\u00f3a k\u00eanh b\u00e1n h\u00e0ng ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o hi\u1ec3m t\u1ed1t nh\u1ea5t cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

      T\u1ed5ng k\u1ebft: T\u01b0 Duy L\u1ea1i \u0110\u1ec3 Th\u00e0nh C\u00f4ng<\/h3>\n\n\n\n

      Th\u00e0nh c\u00f4ng trong kinh doanh online kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c l\u00e0m theo l\u1ed1i m\u00f2n, m\u00e0 \u0111\u1ebfn t\u1eeb vi\u1ec7c d\u00e1m suy ngh\u0129 kh\u00e1c bi\u1ec7t. 7 s\u1ef1 th\u1eadt tr\u00ean \u0111\u00e2y \u0111\u1ec1u quy v\u1ec1 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i c\u1ed1t l\u00f5i trong t\u01b0 duy:<\/p>\n\n\n\n

        \n
      • Chuy\u1ec3n t\u1eeb t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m sang t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng.<\/strong><\/li>\n\n\n\n
      • Chuy\u1ec3n t\u1eeb chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n (gi\u1ea3m gi\u00e1) sang chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n (x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng).<\/strong><\/li>\n\n\n\n
      • Chuy\u1ec3n t\u1eeb lao \u0111\u1ed9ng th\u1ee7 c\u00f4ng sang x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng.<\/strong><\/li>\n<\/ul>\n\n\n\n

        Cu\u1ed1i c\u00f9ng, h\u00e3y t\u1ef1 h\u1ecfi: C\u00e2u chuy\u1ec7n kinh doanh m\u00e0 b\u1ea1n \u0111ang k\u1ec3 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 g\u00ec? N\u00f3 c\u00f3 ph\u1ea3i l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng \u0111\u1ee3t gi\u1ea3m gi\u00e1 b\u1ea5t t\u1eadn, hay l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 gi\u1ea3i ph\u00e1p, v\u1ec1 s\u1ef1 tin t\u01b0\u1edfng, v\u00e0 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 y\u00eau m\u1ebfn? S\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh b\u1ea1n m\u00e3i “l\u00e8o t\u00e8o” hay th\u1ef1c s\u1ef1 b\u00f9ng n\u1ed5.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Gi\u1edbi thi\u1ec7u: V\u01b0\u1ee3t Qua L\u1ed1i M\u00f2n T\u01b0 Duy B\u1ea1n \u0111ang t\u1ef1 h\u1ecfi v\u00ec sao c\u00f9ng kinh doanh online v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u1ef1 nh\u01b0ng doanh thu ch\u1ec9 \u201cl\u00e8o t\u00e8o\u201d, trong khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u00e1n tr\u0103m \u0111\u01a1n m\u1ed9t ng\u00e0y? N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t l\u1ed1i \u0111i kh\u00e1c bi\u1ec7t, b\u00e0i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43"}],"version-history":[{"count":3,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/43\/revisions"}],"predecessor-version":[{"id":62,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=\/wp\/v2\/posts\/43\/revisions\/62"}],"wp:attachment":[{"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bsphanhongson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}